diff --git a/app/src/main/res/values/static_strings.xml b/app/src/main/res/values/static_strings.xml
index ed3f7871f..dc1b21c4b 100644
--- a/app/src/main/res/values/static_strings.xml
+++ b/app/src/main/res/values/static_strings.xml
@@ -5,7 +5,6 @@
 <resources>
     <!-- Name of the application -->
     <string name="app_name" translatable="false">Firefox Preview</string>
-    <string name="app_name_private" translatable="false">Firefox Preview (Private)</string>
 
     <!-- Preference for developers -->
     <string name="preference_leakcanary" translatable="false">LeakCanary</string>
diff --git a/app/src/main/res/values/strings.xml b/app/src/main/res/values/strings.xml
index 5e7d27fe0..aec88ca2a 100644
--- a/app/src/main/res/values/strings.xml
+++ b/app/src/main/res/values/strings.xml
@@ -2,6 +2,9 @@
    - License, v. 2.0. If a copy of the MPL was not distributed with this
    - file, You can obtain one at http://mozilla.org/MPL/2.0/. -->
 <resources>
+    <!-- App name for private browsing mode, only the "(Private)" portion should be localized. -->
+    <string name="app_name_private">Firefox Preview (Private)</string>
+
     <!-- Home Fragment -->
     <!-- Content description (not visible, for screen readers etc.): "Three dot" menu button. -->
     <string name="content_description_menu">More options</string>
@@ -29,6 +32,20 @@
     <!-- Delete session button to erase your history in a private session -->
     <string name="private_browsing_delete_session">Delete session</string>
 
+    <!-- Private mode shortcut "contextual feature recommender" (CFR) -->
+    <!-- Text for the main message -->
+    <string name="cfr_message">Add a shortcut to open private tabs from your Home screen.</string>
+    <!-- Text for the positive button -->
+    <string name="cfr_pos_button_text">Add shortcut</string>
+    <!-- Text for the negative button -->
+    <string name="cfr_neg_button_text">No thanks</string>
+
+    <!-- Home screen icons - Long press shortcuts -->
+    <!-- Shortcut action to open new tab -->
+    <string name="home_screen_shortcut_open_new_tab">Open new tab</string>
+    <!-- Shortcut action to open new private tab -->
+    <string name="home_screen_shortcut_open_new_private_tab">Open new private tab</string>
+
     <!-- Browser Fragment -->
     <!-- Content description (not visible, for screen readers etc.): Navigate to open tabs -->
     <string name="browser_tabs_button">Open Tabs</string>
@@ -125,6 +142,8 @@
     <string name="preferences_category_privacy">Privacy</string>
     <!-- Preference for advanced site permissions -->
     <string name="preferences_site_permissions">Site permissions</string>
+    <!-- Preference for adding private browsing shortcut -->
+    <string name="preferences_add_private_browsing_shortcut">Add private browsing shortcut</string>
     <!-- Preference for accessibility -->
     <string name="preferences_accessibility">Accessibility</string>
     <!-- Preference category for account information -->