diff --git a/app/src/main/java/org/mozilla/fenix/ads/AdsTelemetry.kt b/app/src/main/java/org/mozilla/fenix/ads/AdsTelemetry.kt
index f2bd9f4cb..3db3d9ff4 100644
--- a/app/src/main/java/org/mozilla/fenix/ads/AdsTelemetry.kt
+++ b/app/src/main/java/org/mozilla/fenix/ads/AdsTelemetry.kt
@@ -96,6 +96,18 @@ class AdsTelemetry(private val metrics: MetricController) {
             })
     }
 
+    fun trackAdClickedMetric(sessionUrl: String?, urlPath: List<String>) {
+        if (sessionUrl == null) {
+            return
+        }
+        val provider = getProviderForUrl(sessionUrl)
+        provider?.let {
+            if (it.containsAds(urlPath)) {
+                metrics.track(Event.SearchAdClicked(it.name))
+            }
+        }
+    }
+
     private fun getProviderForUrl(url: String): SearchProviderModel? {
         for (provider in providerList) {
             if (Regex(provider.regexp).containsMatchIn(url)) {
diff --git a/app/src/main/java/org/mozilla/fenix/browser/TelemetrySessionObserver.kt b/app/src/main/java/org/mozilla/fenix/browser/TelemetrySessionObserver.kt
new file mode 100644
index 000000000..912b711ba
--- /dev/null
+++ b/app/src/main/java/org/mozilla/fenix/browser/TelemetrySessionObserver.kt
@@ -0,0 +1,80 @@
+package org.mozilla.fenix.browser
+
+import androidx.annotation.VisibleForTesting
+import mozilla.components.browser.session.Session
+import org.mozilla.fenix.ads.AdsTelemetry
+import org.mozilla.fenix.components.metrics.Event
+import org.mozilla.fenix.components.metrics.MetricController
+
+class TelemetrySessionObserver(
+    private val metrics: MetricController,
+    private val ads: AdsTelemetry
+) : Session.Observer {
+    private var urlLoading: String? = null
+    @VisibleForTesting
+    var redirectChain = mutableListOf<String>()
+    @VisibleForTesting
+    var originSessionUrl: String? = null
+
+    private val temporaryFix = TemporaryFix()
+
+    override fun onLoadingStateChanged(session: Session, loading: Boolean) {
+        if (loading) {
+            urlLoading = session.url
+        } else if (urlLoading != null && !session.private && temporaryFix.shouldSendEvent(session.url)) {
+            temporaryFix.eventSentFor = session.url
+            metrics.track(Event.UriOpened)
+        }
+    }
+
+    /**
+     * When a link is clicked, record its redirect chain as well as origin url
+     */
+    override fun onLoadRequest(
+        session: Session,
+        url: String,
+        triggeredByRedirect: Boolean,
+        triggeredByWebContent: Boolean
+    ) {
+        if (isFirstLinkInRedirectChain(url, session.url)) {
+            originSessionUrl = session.url
+        }
+        if (canStartChain()) {
+            redirectChain.add(url)
+        }
+    }
+
+    private fun canStartChain(): Boolean {
+        return originSessionUrl != null
+    }
+
+    private fun isFirstLinkInRedirectChain(url: String, sessionUrl: String): Boolean {
+        return originSessionUrl == null && url != sessionUrl
+    }
+
+    /**
+     * After the redirect chain has finished, check if we encountered an ad on the way and clear
+     * the stored info for that chain
+     */
+    override fun onUrlChanged(session: Session, url: String) {
+        ads.trackAdClickedMetric(originSessionUrl, redirectChain)
+        originSessionUrl = null
+        redirectChain.clear()
+    }
+
+    /**
+     * Currently, [Session.Observer.onLoadingStateChanged] is called multiple times the first
+     * time a new session loads a page. This is inflating our telemetry numbers, so we need to
+     * handle it, but we will be able to remove this code when [onLoadingStateChanged] has
+     * been fixed.
+     *
+     * See Fenix #3676
+     * See AC https://github.com/mozilla-mobile/android-components/issues/4795
+     * TODO remove this class after AC #4795 has been fixed
+     */
+    private class TemporaryFix {
+        var eventSentFor: String? = null
+
+        fun shouldSendEvent(newUrl: String): Boolean = eventSentFor != newUrl
+    }
+}
diff --git a/app/src/main/java/org/mozilla/fenix/browser/UriOpenedObserver.kt b/app/src/main/java/org/mozilla/fenix/browser/UriOpenedObserver.kt
index 695e816c2..8b8d8e815 100644
--- a/app/src/main/java/org/mozilla/fenix/browser/UriOpenedObserver.kt
+++ b/app/src/main/java/org/mozilla/fenix/browser/UriOpenedObserver.kt
@@ -4,62 +4,32 @@
 
 package org.mozilla.fenix.browser
 
-import android.content.Context
 import androidx.annotation.VisibleForTesting
 import androidx.fragment.app.FragmentActivity
 import androidx.lifecycle.LifecycleOwner
 import mozilla.components.browser.session.Session
 import mozilla.components.browser.session.SessionManager
-import org.mozilla.fenix.components.metrics.Event
+import org.mozilla.fenix.ads.AdsTelemetry
 import org.mozilla.fenix.components.metrics.MetricController
 import org.mozilla.fenix.ext.components
 import org.mozilla.fenix.ext.metrics
 
 class UriOpenedObserver(
-    private val context: Context,
     private val owner: LifecycleOwner,
     private val sessionManager: SessionManager,
-    private val metrics: MetricController
+    metrics: MetricController,
+    ads: AdsTelemetry
 ) : SessionManager.Observer {
 
     constructor(activity: FragmentActivity) : this(
-        activity,
         activity,
         activity.components.core.sessionManager,
-        activity.metrics
+        activity.metrics,
+        activity.components.core.ads
     )
 
-    /**
-     * Currently, [Session.Observer.onLoadingStateChanged] is called multiple times the first
-     * time a new session loads a page. This is inflating our telemetry numbers, so we need to
-     * handle it, but we will be able to remove this code when [onLoadingStateChanged] has
-     * been fixed.
-     *
-     * See Fenix #3676
-     * See AC https://github.com/mozilla-mobile/android-components/issues/4795
-     * TODO remove this class after AC #4795 has been fixed
-     */
-    private class TemporaryFix {
-        var eventSentFor: String? = null
-
-        fun shouldSendEvent(newUrl: String): Boolean = eventSentFor != newUrl
-    }
-
     @VisibleForTesting
-    internal val singleSessionObserver = object : Session.Observer {
-        private var urlLoading: String? = null
-
-        private val temporaryFix = TemporaryFix()
-
-        override fun onLoadingStateChanged(session: Session, loading: Boolean) {
-            if (loading) {
-                urlLoading = session.url
-            } else if (urlLoading != null && !session.private && temporaryFix.shouldSendEvent(session.url)) {
-                temporaryFix.eventSentFor = session.url
-                metrics.track(Event.UriOpened)
-            }
-        }
-    }
+    internal val singleSessionObserver = TelemetrySessionObserver(metrics, ads)
 
     init {
         sessionManager.register(this, owner)