diff --git a/app/src/main/java/org/mozilla/fenix/FeatureFlags.kt b/app/src/main/java/org/mozilla/fenix/FeatureFlags.kt
index 9de3f7a45..e99f40266 100644
--- a/app/src/main/java/org/mozilla/fenix/FeatureFlags.kt
+++ b/app/src/main/java/org/mozilla/fenix/FeatureFlags.kt
@@ -55,4 +55,9 @@ object FeatureFlags {
      * Gives option in Settings to Delete Browsing Data on new menu option Quit
      */
     val deleteDataOnQuit = nightly or debug
+
+    /**
+     * Gives option in Settings to disable auto play media
+     */
+    val autoPlayMedia = nightly or debug
 }
diff --git a/app/src/main/java/org/mozilla/fenix/settings/sitepermissions/SitePermissionsFragment.kt b/app/src/main/java/org/mozilla/fenix/settings/sitepermissions/SitePermissionsFragment.kt
index 44d6b6288..fee1037c0 100644
--- a/app/src/main/java/org/mozilla/fenix/settings/sitepermissions/SitePermissionsFragment.kt
+++ b/app/src/main/java/org/mozilla/fenix/settings/sitepermissions/SitePermissionsFragment.kt
@@ -10,6 +10,7 @@ import androidx.navigation.Navigation
 import androidx.preference.Preference
 import androidx.preference.Preference.OnPreferenceClickListener
 import androidx.preference.PreferenceFragmentCompat
+import org.mozilla.fenix.FeatureFlags
 import org.mozilla.fenix.R
 import org.mozilla.fenix.ext.getPreferenceKey
 import org.mozilla.fenix.ext.settings
@@ -36,6 +37,18 @@ class SitePermissionsFragment : PreferenceFragmentCompat() {
     private fun setupPreferences() {
         bindCategoryPhoneFeatures()
         bindExceptions()
+
+        if (FeatureFlags.autoPlayMedia) {
+            displayAutoplayPreference()
+        }
+    }
+
+    private fun displayAutoplayPreference() {
+        findPreference<Preference>(
+            getPreferenceKey(R.string.pref_key_browser_feature_autoplay)
+        )?.apply {
+            isVisible = true
+        }
     }
 
     private fun bindExceptions() {
diff --git a/app/src/main/java/org/mozilla/fenix/utils/Settings.kt b/app/src/main/java/org/mozilla/fenix/utils/Settings.kt
index 44aee186e..b04ffa6b7 100644
--- a/app/src/main/java/org/mozilla/fenix/utils/Settings.kt
+++ b/app/src/main/java/org/mozilla/fenix/utils/Settings.kt
@@ -20,6 +20,7 @@ import mozilla.components.support.ktx.android.content.longPreference
 import mozilla.components.support.ktx.android.content.stringPreference
 import org.mozilla.fenix.BuildConfig
 import org.mozilla.fenix.Config
+import org.mozilla.fenix.FeatureFlags
 import org.mozilla.fenix.R
 import org.mozilla.fenix.components.metrics.MozillaProductDetector
 import org.mozilla.fenix.ext.getPreferenceKey
@@ -118,9 +119,10 @@ class Settings private constructor(
         default = true
     )
 
+    // If autoPlayMedia is flagged OFF, default to true here
     val isAutoPlayEnabled = getSitePermissionsPhoneFeatureAction(
         PhoneFeature.AUTOPLAY, Action.BLOCKED
-    ) != Action.BLOCKED
+    ) != Action.BLOCKED || !FeatureFlags.autoPlayMedia
 
     private var trackingProtectionOnboardingShownThisSession = false
 
diff --git a/app/src/main/res/xml/site_permissions_preferences.xml b/app/src/main/res/xml/site_permissions_preferences.xml
index 955288e13..e54778d24 100644
--- a/app/src/main/res/xml/site_permissions_preferences.xml
+++ b/app/src/main/res/xml/site_permissions_preferences.xml
@@ -9,7 +9,8 @@
             android:icon="@drawable/ic_autoplay_enabled"
             android:key="@string/pref_key_browser_feature_autoplay"
             android:title="@string/preference_browser_feature_autoplay"
-            android:summary="@string/preference_option_autoplay_blocked"/>
+            android:summary="@string/preference_option_autoplay_blocked"
+            app:isPreferenceVisible="false"/>
 
     <androidx.preference.Preference
             android:icon="@drawable/ic_camera_enabled"
diff --git a/docs/metrics.md b/docs/metrics.md
index fa907a527..b7f12ac0d 100644
--- a/docs/metrics.md
+++ b/docs/metrics.md
@@ -157,7 +157,7 @@ The following metrics are added to the ping:
 | Name | Type | Description | Data reviews | Extras | Expiration |
 | --- | --- | --- | --- | --- | --- |
 | experiments.metrics.active_experiment |[string](https://mozilla.github.io/glean/book/user/metrics/string.html) |Records the branch name of the active experiment, if the client is enrolled in the `fenix-test-2019-08-05` experiment. This is intended to validate that the service-experiments library properly matches clients to experiments and can take action based on a multi-branched experiment. This is done by recording the experiment branch name in this string metric which allows the experiment to be transparent and unobtrusive to the user.  |[1](https://bugzilla.mozilla.org/show_bug.cgi?id=1543986#c4)||2019-11-01 |
-| metrics.campaign |[string](https://mozilla.github.io/glean/book/user/metrics/string.html) |A string containing the Adjust campaign id from which the user installed Fenix  |[1](https://github.com/mozilla-mobile/fenix/pull/TODO)||2020-03-01 |
+| metrics.adjust_campaign |[string](https://mozilla.github.io/glean/book/user/metrics/string.html) |A string containing the Adjust campaign ID from which the user installed Fenix  |[1](https://github.com/mozilla-mobile/fenix/pull/5579)||2020-03-01 |
 | metrics.default_browser |[boolean](https://mozilla.github.io/glean/book/user/metrics/boolean.html) |Is Fenix the default browser?  |[1](https://github.com/mozilla-mobile/fenix/pull/1067#issuecomment-474598673)||2020-03-01 |
 | metrics.default_moz_browser |[string](https://mozilla.github.io/glean/book/user/metrics/string.html) |The name of the default browser on device if and only if it's a Mozilla owned product  |[1](https://github.com/mozilla-mobile/fenix/pull/1953/), [2](https://github.com/mozilla-mobile/fenix/pull/5216)||2020-03-01 |
 | metrics.mozilla_products |[string_list](https://mozilla.github.io/glean/book/user/metrics/string_list.html) |A list of all the Mozilla products installed on device. We currently scan for: Firefox, Firefox Beta,  Firefox Aurora, Firefox Nightly, Firefox Fdroid, Firefox Lite, Reference Browser, Reference Browser Debug,  Fenix, Focus, and Lockwise.  |[1](https://github.com/mozilla-mobile/fenix/pull/1953/), [2](https://github.com/mozilla-mobile/fenix/pull/5216)||2020-03-01 |