diff --git a/app/src/main/java/org/mozilla/fenix/home/sessioncontrol/SessionControlAdapter.kt b/app/src/main/java/org/mozilla/fenix/home/sessioncontrol/SessionControlAdapter.kt
index 350d9563f..a431da19a 100644
--- a/app/src/main/java/org/mozilla/fenix/home/sessioncontrol/SessionControlAdapter.kt
+++ b/app/src/main/java/org/mozilla/fenix/home/sessioncontrol/SessionControlAdapter.kt
@@ -20,9 +20,13 @@ import org.mozilla.fenix.home.sessioncontrol.viewholders.CollectionHeaderViewHol
 import org.mozilla.fenix.home.sessioncontrol.viewholders.NoCollectionMessageViewHolder
 import org.mozilla.fenix.home.sessioncontrol.viewholders.CollectionViewHolder
 import org.mozilla.fenix.home.sessioncontrol.viewholders.TabInCollectionViewHolder
+import org.mozilla.fenix.home.sessioncontrol.viewholders.onboarding.OnboardingFirefoxAccountViewHolder
 import org.mozilla.fenix.home.sessioncontrol.viewholders.onboarding.OnboardingHeaderViewHolder
+import org.mozilla.fenix.home.sessioncontrol.viewholders.onboarding.OnboardingPrivacyNoticeViewHolder
+import org.mozilla.fenix.home.sessioncontrol.viewholders.onboarding.OnboardingPrivateBrowsingViewHolder
 import org.mozilla.fenix.home.sessioncontrol.viewholders.onboarding.OnboardingSectionHeaderViewHolder
 import org.mozilla.fenix.home.sessioncontrol.viewholders.onboarding.OnboardingThemePickerViewHolder
+import org.mozilla.fenix.home.sessioncontrol.viewholders.onboarding.OnboardingTrackingProtectionViewHolder
 import java.lang.IllegalStateException
 
 sealed class AdapterItem {
@@ -41,7 +45,11 @@ sealed class AdapterItem {
 
     object OnboardingHeader : AdapterItem()
     data class OnboardingSectionHeader(val labelBuilder: (Context) -> String) : AdapterItem()
+    object OnboardingFirefoxAccount : AdapterItem()
     object OnboardingThemePicker : AdapterItem()
+    object OnboardingTrackingProtection : AdapterItem()
+    object OnboardingPrivateBrowsing : AdapterItem()
+    object OnboardingPrivacyNotice : AdapterItem()
 
     val viewType: Int
         get() = when (this) {
@@ -57,7 +65,11 @@ sealed class AdapterItem {
             is TabInCollectionItem -> TabInCollectionViewHolder.LAYOUT_ID
             OnboardingHeader -> OnboardingHeaderViewHolder.LAYOUT_ID
             is OnboardingSectionHeader -> OnboardingSectionHeaderViewHolder.LAYOUT_ID
+            OnboardingFirefoxAccount -> OnboardingFirefoxAccountViewHolder.LAYOUT_ID
             OnboardingThemePicker -> OnboardingThemePickerViewHolder.LAYOUT_ID
+            OnboardingTrackingProtection -> OnboardingTrackingProtectionViewHolder.LAYOUT_ID
+            OnboardingPrivateBrowsing -> OnboardingPrivateBrowsingViewHolder.LAYOUT_ID
+            OnboardingPrivacyNotice -> OnboardingPrivacyNoticeViewHolder.LAYOUT_ID
         }
 }
 
@@ -90,7 +102,11 @@ class SessionControlAdapter(
             TabInCollectionViewHolder.LAYOUT_ID -> TabInCollectionViewHolder(view, actionEmitter, job)
             OnboardingHeaderViewHolder.LAYOUT_ID -> OnboardingHeaderViewHolder(view)
             OnboardingSectionHeaderViewHolder.LAYOUT_ID -> OnboardingSectionHeaderViewHolder(view)
+            OnboardingFirefoxAccountViewHolder.LAYOUT_ID -> OnboardingFirefoxAccountViewHolder(view)
             OnboardingThemePickerViewHolder.LAYOUT_ID -> OnboardingThemePickerViewHolder(view)
+            OnboardingTrackingProtectionViewHolder.LAYOUT_ID -> OnboardingTrackingProtectionViewHolder(view)
+            OnboardingPrivateBrowsingViewHolder.LAYOUT_ID -> OnboardingPrivateBrowsingViewHolder(view)
+            OnboardingPrivacyNoticeViewHolder.LAYOUT_ID -> OnboardingPrivacyNoticeViewHolder(view)
             else -> throw IllegalStateException()
         }
     }
diff --git a/app/src/main/java/org/mozilla/fenix/home/sessioncontrol/SessionControlUIView.kt b/app/src/main/java/org/mozilla/fenix/home/sessioncontrol/SessionControlUIView.kt
index d79e38c96..5bb5b1739 100644
--- a/app/src/main/java/org/mozilla/fenix/home/sessioncontrol/SessionControlUIView.kt
+++ b/app/src/main/java/org/mozilla/fenix/home/sessioncontrol/SessionControlUIView.kt
@@ -63,11 +63,15 @@ private fun privateModeAdapterItems(tabs: List<Tab>): List<AdapterItem> {
 private fun onboardingAdapterItems(): List<AdapterItem> = listOf(
     AdapterItem.OnboardingHeader,
     AdapterItem.OnboardingSectionHeader() { it.getString(R.string.onboarding_fxa_section_header) },
+    AdapterItem.OnboardingFirefoxAccount,
     AdapterItem.OnboardingSectionHeader() {
         val appName = it.getString(R.string.app_name)
         it.getString(R.string.onboarding_feature_section_header, appName)
     },
-    AdapterItem.OnboardingThemePicker
+    AdapterItem.OnboardingThemePicker,
+    AdapterItem.OnboardingTrackingProtection,
+    AdapterItem.OnboardingPrivateBrowsing,
+    AdapterItem.OnboardingPrivacyNotice
 )
 
 private fun SessionControlState.toAdapterList(): List<AdapterItem> = when (mode) {
diff --git a/app/src/main/java/org/mozilla/fenix/home/sessioncontrol/viewholders/onboarding/OnboardingFirefoxAccountViewHolder.kt b/app/src/main/java/org/mozilla/fenix/home/sessioncontrol/viewholders/onboarding/OnboardingFirefoxAccountViewHolder.kt
new file mode 100644
index 000000000..ac8136b45
--- /dev/null
+++ b/app/src/main/java/org/mozilla/fenix/home/sessioncontrol/viewholders/onboarding/OnboardingFirefoxAccountViewHolder.kt
@@ -0,0 +1,22 @@
+/* This Source Code Form is subject to the terms of the Mozilla Public
+   License, v. 2.0. If a copy of the MPL was not distributed with this
+   file, You can obtain one at http://mozilla.org/MPL/2.0/. */
+
+package org.mozilla.fenix.home.sessioncontrol.viewholders.onboarding
+
+import android.view.View
+import androidx.recyclerview.widget.RecyclerView
+import kotlinx.android.synthetic.main.onboarding_firefox_account.view.*
+import org.mozilla.fenix.R
+
+class OnboardingFirefoxAccountViewHolder(view: View) : RecyclerView.ViewHolder(view) {
+
+    init {
+        val appName = view.context.getString(R.string.app_name)
+        view.header_text.text = view.context.getString(R.string.onboarding_firefox_account_header, appName)
+    }
+
+    companion object {
+        const val LAYOUT_ID = R.layout.onboarding_firefox_account
+    }
+}
diff --git a/app/src/main/java/org/mozilla/fenix/home/sessioncontrol/viewholders/onboarding/OnboardingHeaderViewHolder.kt b/app/src/main/java/org/mozilla/fenix/home/sessioncontrol/viewholders/onboarding/OnboardingHeaderViewHolder.kt
index bf6e2c270..5e5470e3a 100644
--- a/app/src/main/java/org/mozilla/fenix/home/sessioncontrol/viewholders/onboarding/OnboardingHeaderViewHolder.kt
+++ b/app/src/main/java/org/mozilla/fenix/home/sessioncontrol/viewholders/onboarding/OnboardingHeaderViewHolder.kt
@@ -6,9 +6,16 @@ package org.mozilla.fenix.home.sessioncontrol.viewholders.onboarding
 
 import android.view.View
 import androidx.recyclerview.widget.RecyclerView
+import kotlinx.android.synthetic.main.onboarding_header.view.*
 import org.mozilla.fenix.R
 
 class OnboardingHeaderViewHolder(view: View) : RecyclerView.ViewHolder(view) {
+
+    init {
+        val appName = view.context.getString(R.string.app_name)
+        view.header_text.text = view.context.getString(R.string.onboarding_header, appName)
+    }
+
     companion object {
         const val LAYOUT_ID = R.layout.onboarding_header
     }
diff --git a/app/src/main/java/org/mozilla/fenix/home/sessioncontrol/viewholders/onboarding/OnboardingPrivacyNoticeViewHolder.kt b/app/src/main/java/org/mozilla/fenix/home/sessioncontrol/viewholders/onboarding/OnboardingPrivacyNoticeViewHolder.kt
new file mode 100644
index 000000000..b041d51ab
--- /dev/null
+++ b/app/src/main/java/org/mozilla/fenix/home/sessioncontrol/viewholders/onboarding/OnboardingPrivacyNoticeViewHolder.kt
@@ -0,0 +1,22 @@
+/* This Source Code Form is subject to the terms of the Mozilla Public
+   License, v. 2.0. If a copy of the MPL was not distributed with this
+   file, You can obtain one at http://mozilla.org/MPL/2.0/. */
+
+package org.mozilla.fenix.home.sessioncontrol.viewholders.onboarding
+
+import android.view.View
+import androidx.recyclerview.widget.RecyclerView
+import kotlinx.android.synthetic.main.onboarding_theme_picker.view.*
+import org.mozilla.fenix.R
+
+class OnboardingPrivacyNoticeViewHolder(view: View) : RecyclerView.ViewHolder(view) {
+
+    init {
+        val appName = view.context.getString(R.string.app_name)
+        view.description_text.text = view.context.getString(R.string.onboarding_privacy_notice_description, appName)
+    }
+
+    companion object {
+        const val LAYOUT_ID = R.layout.onboarding_privacy_notice
+    }
+}
diff --git a/app/src/main/java/org/mozilla/fenix/home/sessioncontrol/viewholders/onboarding/OnboardingPrivateBrowsingViewHolder.kt b/app/src/main/java/org/mozilla/fenix/home/sessioncontrol/viewholders/onboarding/OnboardingPrivateBrowsingViewHolder.kt
new file mode 100644
index 000000000..b874bc5f4
--- /dev/null
+++ b/app/src/main/java/org/mozilla/fenix/home/sessioncontrol/viewholders/onboarding/OnboardingPrivateBrowsingViewHolder.kt
@@ -0,0 +1,36 @@
+/* This Source Code Form is subject to the terms of the Mozilla Public
+   License, v. 2.0. If a copy of the MPL was not distributed with this
+   file, You can obtain one at http://mozilla.org/MPL/2.0/. */
+
+package org.mozilla.fenix.home.sessioncontrol.viewholders.onboarding
+
+import android.text.SpannableString
+import android.text.Spanned
+import android.text.style.ImageSpan
+import android.view.View
+import androidx.recyclerview.widget.RecyclerView
+import kotlinx.android.synthetic.main.onboarding_private_browsing.view.*
+import org.mozilla.fenix.R
+
+class OnboardingPrivateBrowsingViewHolder(view: View) : RecyclerView.ViewHolder(view) {
+
+    init {
+        val icon = ImageSpan(view.context, R.drawable.ic_private_browsing)
+        val text = SpannableString(view.context.getString(R.string.onboarding_private_browsing_description))
+
+        val spanStartIndex = text.indexOf(IMAGE_PLACEHOLDER)
+        text.setSpan(
+            icon,
+            spanStartIndex,
+            spanStartIndex + IMAGE_PLACEHOLDER.length,
+            Spanned.SPAN_EXCLUSIVE_EXCLUSIVE
+        )
+
+        view.description_text.text = text
+    }
+
+    companion object {
+        const val IMAGE_PLACEHOLDER = "%s"
+        const val LAYOUT_ID = R.layout.onboarding_private_browsing
+    }
+}
diff --git a/app/src/main/java/org/mozilla/fenix/home/sessioncontrol/viewholders/onboarding/OnboardingTrackingProtectionViewHolder.kt b/app/src/main/java/org/mozilla/fenix/home/sessioncontrol/viewholders/onboarding/OnboardingTrackingProtectionViewHolder.kt
new file mode 100644
index 000000000..197e3a642
--- /dev/null
+++ b/app/src/main/java/org/mozilla/fenix/home/sessioncontrol/viewholders/onboarding/OnboardingTrackingProtectionViewHolder.kt
@@ -0,0 +1,24 @@
+/* This Source Code Form is subject to the terms of the Mozilla Public
+   License, v. 2.0. If a copy of the MPL was not distributed with this
+   file, You can obtain one at http://mozilla.org/MPL/2.0/. */
+
+package org.mozilla.fenix.home.sessioncontrol.viewholders.onboarding
+
+import android.view.View
+import androidx.recyclerview.widget.RecyclerView
+import kotlinx.android.synthetic.main.onboarding_tracking_protection.view.*
+import org.mozilla.fenix.R
+
+class OnboardingTrackingProtectionViewHolder(view: View) : RecyclerView.ViewHolder(view) {
+
+    init {
+        val appName = view.context.getString(R.string.app_name)
+        view.description_text.text = view.context.getString(
+            R.string.onboarding_tracking_protection_description,
+            appName
+        )
+    }
+    companion object {
+        const val LAYOUT_ID = R.layout.onboarding_tracking_protection
+    }
+}
diff --git a/app/src/main/res/layout/onboarding_firefox_account.xml b/app/src/main/res/layout/onboarding_firefox_account.xml
new file mode 100644
index 000000000..c1946b61f
--- /dev/null
+++ b/app/src/main/res/layout/onboarding_firefox_account.xml
@@ -0,0 +1,19 @@
+<?xml version="1.0" encoding="utf-8"?>
+<!-- This Source Code Form is subject to the terms of the Mozilla Public
+   - License, v. 2.0. If a copy of the MPL was not distributed with this
+   - file, You can obtain one at http://mozilla.org/MPL/2.0/. -->
+<LinearLayout
+    xmlns:android="http://schemas.android.com/apk/res/android"
+    android:id="@+id/onboarding_card"
+    style="@style/OnboardingCardLight"
+    android:layout_width="match_parent"
+    android:layout_height="wrap_content"
+    android:orientation="vertical">
+    <TextView
+        android:id="@+id/header_text"
+        android:layout_width="match_parent"
+        android:layout_height="wrap_content"
+        android:layout_marginBottom="14dp"
+        android:text="@string/onboarding_firefox_account_header"
+        android:textAppearance="@style/HeaderTextStyle" />
+</LinearLayout>
\ No newline at end of file
diff --git a/app/src/main/res/layout/onboarding_privacy_notice.xml b/app/src/main/res/layout/onboarding_privacy_notice.xml
new file mode 100644
index 000000000..27e206249
--- /dev/null
+++ b/app/src/main/res/layout/onboarding_privacy_notice.xml
@@ -0,0 +1,25 @@
+<?xml version="1.0" encoding="utf-8"?>
+<!-- This Source Code Form is subject to the terms of the Mozilla Public
+   - License, v. 2.0. If a copy of the MPL was not distributed with this
+   - file, You can obtain one at http://mozilla.org/MPL/2.0/. -->
+<LinearLayout
+    xmlns:android="http://schemas.android.com/apk/res/android"
+    android:id="@+id/onboarding_card"
+    style="@style/OnboardingCardLight"
+    android:layout_width="match_parent"
+    android:layout_height="wrap_content"
+    android:orientation="vertical">
+    <TextView
+        android:id="@+id/header_text"
+        android:layout_width="match_parent"
+        android:layout_height="wrap_content"
+        android:layout_marginBottom="14dp"
+        android:text="@string/onboarding_privacy_notice_header"
+        android:textAppearance="@style/HeaderTextStyle" />
+    <TextView
+        android:id="@+id/description_text"
+        android:layout_width="match_parent"
+        android:layout_height="wrap_content"
+        android:text="@string/onboarding_privacy_notice_description"
+        android:textAppearance="@style/Body14TextStyle" />
+</LinearLayout>
\ No newline at end of file
diff --git a/app/src/main/res/layout/onboarding_private_browsing.xml b/app/src/main/res/layout/onboarding_private_browsing.xml
new file mode 100644
index 000000000..a347a944e
--- /dev/null
+++ b/app/src/main/res/layout/onboarding_private_browsing.xml
@@ -0,0 +1,25 @@
+<?xml version="1.0" encoding="utf-8"?>
+<!-- This Source Code Form is subject to the terms of the Mozilla Public
+   - License, v. 2.0. If a copy of the MPL was not distributed with this
+   - file, You can obtain one at http://mozilla.org/MPL/2.0/. -->
+<LinearLayout
+    xmlns:android="http://schemas.android.com/apk/res/android"
+    android:id="@+id/onboarding_card"
+    style="@style/OnboardingCardLight"
+    android:layout_width="match_parent"
+    android:layout_height="wrap_content"
+    android:orientation="vertical">
+    <TextView
+        android:id="@+id/header_text"
+        android:layout_width="match_parent"
+        android:layout_height="wrap_content"
+        android:layout_marginBottom="14dp"
+        android:text="@string/onboarding_private_browsing_header"
+        android:textAppearance="@style/HeaderTextStyle" />
+    <TextView
+        android:id="@+id/description_text"
+        android:layout_width="match_parent"
+        android:layout_height="wrap_content"
+        android:text="@string/onboarding_private_browsing_description"
+        android:textAppearance="@style/Body14TextStyle" />
+</LinearLayout>
\ No newline at end of file
diff --git a/app/src/main/res/layout/onboarding_theme_picker.xml b/app/src/main/res/layout/onboarding_theme_picker.xml
index 1cb077679..be0475f94 100644
--- a/app/src/main/res/layout/onboarding_theme_picker.xml
+++ b/app/src/main/res/layout/onboarding_theme_picker.xml
@@ -4,20 +4,20 @@
    - file, You can obtain one at http://mozilla.org/MPL/2.0/. -->
 <LinearLayout
     xmlns:android="http://schemas.android.com/apk/res/android"
-    android:id="@+id/onboarding_header"
+    android:id="@+id/onboarding_card"
     style="@style/OnboardingCardLight"
     android:layout_width="match_parent"
     android:layout_height="wrap_content"
     android:orientation="vertical">
     <TextView
-        android:id="@+id/theme_picker_header"
+        android:id="@+id/header_text"
         android:layout_width="match_parent"
         android:layout_height="wrap_content"
         android:layout_marginBottom="14dp"
         android:text="@string/onboarding_theme_picker_header"
         android:textAppearance="@style/HeaderTextStyle" />
     <TextView
-        android:id="@+id/theme_picker_description"
+        android:id="@+id/description_text"
         android:layout_width="match_parent"
         android:layout_height="wrap_content"
         android:text="@string/onboarding_theme_picker_description"
diff --git a/app/src/main/res/layout/onboarding_tracking_protection.xml b/app/src/main/res/layout/onboarding_tracking_protection.xml
new file mode 100644
index 000000000..f3b90e8b5
--- /dev/null
+++ b/app/src/main/res/layout/onboarding_tracking_protection.xml
@@ -0,0 +1,25 @@
+<?xml version="1.0" encoding="utf-8"?>
+<!-- This Source Code Form is subject to the terms of the Mozilla Public
+   - License, v. 2.0. If a copy of the MPL was not distributed with this
+   - file, You can obtain one at http://mozilla.org/MPL/2.0/. -->
+<LinearLayout
+    xmlns:android="http://schemas.android.com/apk/res/android"
+    android:id="@+id/onboarding_card"
+    style="@style/OnboardingCardLight"
+    android:layout_width="match_parent"
+    android:layout_height="wrap_content"
+    android:orientation="vertical">
+    <TextView
+        android:id="@+id/header_text"
+        android:layout_width="match_parent"
+        android:layout_height="wrap_content"
+        android:layout_marginBottom="14dp"
+        android:text="@string/onboarding_tracking_protection_header"
+        android:textAppearance="@style/HeaderTextStyle" />
+    <TextView
+        android:id="@+id/description_text"
+        android:layout_width="match_parent"
+        android:layout_height="wrap_content"
+        android:text="@string/onboarding_tracking_protection_description"
+        android:textAppearance="@style/Body14TextStyle" />
+</LinearLayout>
\ No newline at end of file
diff --git a/app/src/main/res/values/strings.xml b/app/src/main/res/values/strings.xml
index cab9b3606..16e81afb4 100644
--- a/app/src/main/res/values/strings.xml
+++ b/app/src/main/res/values/strings.xml
@@ -487,8 +487,9 @@
     <string name="url_copied">URL copied</string>
 
     <!-- Onboarding -->
-    <!-- Text for onboarding welcome message-->
-    <string name="onboarding_header">Welcome to Firefox!</string>
+    <!-- Text for onboarding welcome message
+    The first parameter is the name of the app defined in app_name (for example: Firefox Preview) -->
+    <string name="onboarding_header">Welcome to %s!</string>
     <!-- text for the Firefox Accounts section header -->
     <string name="onboarding_fxa_section_header">Already have an account?</string>
     <!-- text for the Firefox Preview feature section header
@@ -498,4 +499,28 @@
     <string name="onboarding_theme_picker_header">Choose your theme</string>
     <!-- text for the theme picker onboarding card description -->
     <string name="onboarding_theme_picker_description">Save some battery and your eyesight by enabling dark mode.</string>
+    <!-- text for the firefox account onboarding card header
+    The first parameter is the name of the app defined in app_name (for example: Firefox Preview) -->
+    <string name="onboarding_firefox_account_header">Get the most out of %s</string>
+    <!-- text for the tracking protection onboarding card header -->
+    <string name="onboarding_tracking_protection_header">Protect yourself</string>
+    <!-- text for the tracking protection card description
+    The first parameter is the name of the app defined in app_name (for example: Firefox Preview) -->
+    <string name="onboarding_tracking_protection_description">%s helps stop websites from tracking you online, making it
+        harder for ads to follow you around the web
+    </string>
+    <!-- text for the private browsing onboarding card header -->
+    <string name="onboarding_private_browsing_header">Browse Privately</string>
+    <!-- text for the private browsing onboarding card description
+    The first parameter is an icon that represents private browsing -->
+    <string name="onboarding_private_browsing_description">Private Browsing is always just a tap or two away, just look
+        for the private browsing icon (%s)
+    </string>
+    <!-- text for the privacy notice onboarding card header -->
+    <string name="onboarding_privacy_notice_header">Your Privacy</string>
+    <!-- text for the privacy notice onboarding card description
+    The first parameter is the name of the app defined in app_name (for example: Firefox Preview) -->
+    <string name="onboarding_privacy_notice_description">We\'ve designed %s to give you control over what you share
+        online and what you share with us.
+    </string>
 </resources>