diff --git a/app/src/main/java/org/mozilla/fenix/FenixApplication.kt b/app/src/main/java/org/mozilla/fenix/FenixApplication.kt
index 80253554c..f4a826289 100644
--- a/app/src/main/java/org/mozilla/fenix/FenixApplication.kt
+++ b/app/src/main/java/org/mozilla/fenix/FenixApplication.kt
@@ -34,6 +34,7 @@ import mozilla.components.support.rusthttp.RustHttpConfig
 import mozilla.components.support.rustlog.RustLog
 import mozilla.components.support.webextensions.WebExtensionSupport
 import org.mozilla.fenix.components.Components
+import org.mozilla.fenix.components.metrics.MetricServiceType
 import org.mozilla.fenix.ext.settings
 import org.mozilla.fenix.session.NotificationSessionObserver
 import org.mozilla.fenix.session.VisibilityLifecycleCallback
@@ -132,7 +133,11 @@ open class FenixApplication : LocaleAwareApplication() {
 
         setupLeakCanary()
         if (settings().isTelemetryEnabled) {
-            components.analytics.metrics.start()
+            components.analytics.metrics.start(MetricServiceType.Data)
+        }
+
+        if (settings().isMarketingTelemetryEnabled) {
+            components.analytics.metrics.start(MetricServiceType.Marketing)
         }
 
         setupPush()
diff --git a/app/src/main/java/org/mozilla/fenix/components/Analytics.kt b/app/src/main/java/org/mozilla/fenix/components/Analytics.kt
index 7ade9c9e2..4d85163e5 100644
--- a/app/src/main/java/org/mozilla/fenix/components/Analytics.kt
+++ b/app/src/main/java/org/mozilla/fenix/components/Analytics.kt
@@ -86,7 +86,8 @@ class Analytics(
                 LeanplumMetricsService(context as Application),
                 AdjustMetricsService(context)
             ),
-            isTelemetryEnabled = { context.settings().isTelemetryEnabled }
+            isDataTelemetryEnabled = { context.settings().isTelemetryEnabled },
+            isMarketingDataTelemetryEnabled = { context.settings().isMarketingTelemetryEnabled }
         )
     }
 }
diff --git a/app/src/main/java/org/mozilla/fenix/components/metrics/AdjustMetricsService.kt b/app/src/main/java/org/mozilla/fenix/components/metrics/AdjustMetricsService.kt
index f1f6aa019..4cf7bb352 100644
--- a/app/src/main/java/org/mozilla/fenix/components/metrics/AdjustMetricsService.kt
+++ b/app/src/main/java/org/mozilla/fenix/components/metrics/AdjustMetricsService.kt
@@ -17,9 +17,9 @@ import org.mozilla.fenix.ReleaseChannel
 import org.mozilla.fenix.ext.settings
 
 class AdjustMetricsService(private val application: Application) : MetricsService {
-    override fun start() {
-        if (!application.settings().isMarketingTelemetryEnabled) return
+    override val type = MetricServiceType.Marketing
 
+    override fun start() {
         if ((BuildConfig.ADJUST_TOKEN.isNullOrBlank())) {
             Log.i(LOGTAG, "No adjust token defined")
 
diff --git a/app/src/main/java/org/mozilla/fenix/components/metrics/GleanMetricsService.kt b/app/src/main/java/org/mozilla/fenix/components/metrics/GleanMetricsService.kt
index fed584c95..b103eb0f6 100644
--- a/app/src/main/java/org/mozilla/fenix/components/metrics/GleanMetricsService.kt
+++ b/app/src/main/java/org/mozilla/fenix/components/metrics/GleanMetricsService.kt
@@ -497,6 +497,8 @@ private val Event.wrapper: EventWrapper<*>?
     }
 
 class GleanMetricsService(private val context: Context) : MetricsService {
+    override val type = MetricServiceType.Data
+
     private val logger = Logger("GleanMetricsService")
     private var initialized = false
     /*
diff --git a/app/src/main/java/org/mozilla/fenix/components/metrics/LeanplumMetricsService.kt b/app/src/main/java/org/mozilla/fenix/components/metrics/LeanplumMetricsService.kt
index d2e5ba3fe..1240a3e07 100644
--- a/app/src/main/java/org/mozilla/fenix/components/metrics/LeanplumMetricsService.kt
+++ b/app/src/main/java/org/mozilla/fenix/components/metrics/LeanplumMetricsService.kt
@@ -53,6 +53,7 @@ class LeanplumMetricsService(private val application: Application) : MetricsServ
         }
     }
 
+    override val type = MetricServiceType.Marketing
     private val token = Token(LeanplumId, LeanplumToken)
 
     override fun start() {
diff --git a/app/src/main/java/org/mozilla/fenix/components/metrics/Metrics.kt b/app/src/main/java/org/mozilla/fenix/components/metrics/Metrics.kt
index 0c6e70696..8a40fbd26 100644
--- a/app/src/main/java/org/mozilla/fenix/components/metrics/Metrics.kt
+++ b/app/src/main/java/org/mozilla/fenix/components/metrics/Metrics.kt
@@ -408,7 +408,13 @@ private fun Fact.toEvent(): Event? = when (Pair(component, item)) {
     else -> null
 }
 
+enum class MetricServiceType {
+    Data, Marketing;
+}
+
 interface MetricsService {
+    val type: MetricServiceType
+
     fun start()
     fun stop()
     fun track(event: Event)
@@ -416,24 +422,32 @@ interface MetricsService {
 }
 
 interface MetricController {
-    fun start()
-    fun stop()
+    fun start(type: MetricServiceType)
+    fun stop(type: MetricServiceType)
     fun track(event: Event)
 
     companion object {
-        fun create(services: List<MetricsService>, isTelemetryEnabled: () -> Boolean): MetricController {
-            return if (BuildConfig.TELEMETRY) return ReleaseMetricController(services, isTelemetryEnabled)
-            else DebugMetricController()
+        fun create(
+            services: List<MetricsService>,
+            isDataTelemetryEnabled: () -> Boolean,
+            isMarketingDataTelemetryEnabled: () -> Boolean
+        ): MetricController {
+            return if (BuildConfig.TELEMETRY) {
+                ReleaseMetricController(
+                    services,
+                    isDataTelemetryEnabled,
+                    isMarketingDataTelemetryEnabled)
+            } else DebugMetricController()
         }
     }
 }
 
 private class DebugMetricController : MetricController {
-    override fun start() {
+    override fun start(type: MetricServiceType) {
         Logger.debug("DebugMetricController: start")
     }
 
-    override fun stop() {
+    override fun stop(type: MetricServiceType) {
         Logger.debug("DebugMetricController: stop")
     }
 
@@ -444,9 +458,10 @@ private class DebugMetricController : MetricController {
 
 private class ReleaseMetricController(
     private val services: List<MetricsService>,
-    private val isTelemetryEnabled: () -> Boolean
+    private val isDataTelemetryEnabled: () -> Boolean,
+    private val isMarketingDataTelemetryEnabled: () -> Boolean
 ) : MetricController {
-    private var initialized = false
+    private var initialized = mutableSetOf<MetricServiceType>()
 
     init {
         Facts.registerProcessor(object : FactProcessor {
@@ -458,25 +473,46 @@ private class ReleaseMetricController(
         })
     }
 
-    override fun start() {
-        if (!isTelemetryEnabled.invoke() || initialized) { return }
+    override fun start(type: MetricServiceType) {
+        val isEnabled = isTelemetryEnabled(type)
+        val isInitialized = isInitialized(type)
+        if (!isEnabled || isInitialized) { return }
 
-        services.forEach { it.start() }
-        initialized = true
+        services
+            .filter { it.type == type }
+            .forEach { it.start() }
+
+        initialized.add(type)
     }
 
-    override fun stop() {
-        if (!initialized) { return }
+    override fun stop(type: MetricServiceType) {
+        val isEnabled = isTelemetryEnabled(type)
+        val isInitialized = isInitialized(type)
+        if (isEnabled || !isInitialized) { return }
 
-        services.forEach { it.stop() }
-        initialized = false
+        services
+            .filter { it.type == type }
+            .forEach { it.stop() }
+
+        initialized.remove(type)
     }
 
     override fun track(event: Event) {
-        if (!isTelemetryEnabled.invoke() && !initialized) { return }
-
         services
             .filter { it.shouldTrack(event) }
-            .forEach { it.track(event) }
+            .forEach {
+                val isEnabled = isTelemetryEnabled(it.type)
+                val isInitialized = isInitialized(it.type)
+                if (!isEnabled || !isInitialized) { return }
+
+                it.track(event)
+            }
+    }
+
+    private fun isInitialized(type: MetricServiceType): Boolean = initialized.contains(type)
+
+    private fun isTelemetryEnabled(type: MetricServiceType): Boolean = when (type) {
+        MetricServiceType.Data -> isDataTelemetryEnabled()
+        MetricServiceType.Marketing -> isMarketingDataTelemetryEnabled()
     }
 }
diff --git a/app/src/main/java/org/mozilla/fenix/settings/DataChoicesFragment.kt b/app/src/main/java/org/mozilla/fenix/settings/DataChoicesFragment.kt
index 72fd05104..d57cacd9e 100644
--- a/app/src/main/java/org/mozilla/fenix/settings/DataChoicesFragment.kt
+++ b/app/src/main/java/org/mozilla/fenix/settings/DataChoicesFragment.kt
@@ -9,6 +9,7 @@ import androidx.preference.PreferenceFragmentCompat
 import androidx.preference.SwitchPreference
 import org.mozilla.fenix.Config
 import org.mozilla.fenix.R
+import org.mozilla.fenix.components.metrics.MetricServiceType
 import org.mozilla.fenix.ext.components
 import org.mozilla.fenix.ext.getPreferenceKey
 import org.mozilla.fenix.ext.settings
@@ -23,12 +24,19 @@ class DataChoicesFragment : PreferenceFragmentCompat() {
         super.onCreate(savedInstanceState)
 
         val context = requireContext()
-        preferenceManager.sharedPreferences.registerOnSharedPreferenceChangeListener(this) { sharedPreferences, key ->
+        preferenceManager.sharedPreferences.registerOnSharedPreferenceChangeListener(this) {
+            _, key ->
             if (key == getPreferenceKey(R.string.pref_key_telemetry)) {
-                if (sharedPreferences.getBoolean(key, context.settings().isTelemetryEnabled)) {
-                    context.components.analytics.metrics.start()
+                if (context.settings().isTelemetryEnabled) {
+                    context.components.analytics.metrics.start(MetricServiceType.Data)
                 } else {
-                    context.components.analytics.metrics.stop()
+                    context.components.analytics.metrics.stop(MetricServiceType.Data)
+                }
+            } else if (key == getPreferenceKey(R.string.pref_key_marketing_telemetry)) {
+                if (context.settings().isMarketingTelemetryEnabled) {
+                    context.components.analytics.metrics.start(MetricServiceType.Marketing)
+                } else {
+                    context.components.analytics.metrics.stop(MetricServiceType.Marketing)
                 }
             }
         }
@@ -51,7 +59,7 @@ class DataChoicesFragment : PreferenceFragmentCompat() {
             onPreferenceChangeListener = SharedPreferenceUpdater()
         }
 
-        findPreference<SwitchPreference>(getPreferenceKey(R.string.pref_key_telemetry))?.apply {
+        findPreference<SwitchPreference>(getPreferenceKey(R.string.pref_key_marketing_telemetry))?.apply {
             isChecked = context.settings().isMarketingTelemetryEnabled
 
             val appName = context.getString(R.string.app_name)