diff --git a/app/src/debug/AndroidManifest.xml b/app/src/debug/AndroidManifest.xml
index 45846ce14..922467614 100644
--- a/app/src/debug/AndroidManifest.xml
+++ b/app/src/debug/AndroidManifest.xml
@@ -22,6 +22,15 @@
         <activity android:name="com.facebook.flipper.android.diagnostics.FlipperDiagnosticActivity"
                   android:exported="true"/>
         <service android:name="com.facebook.flipper.plugins.leakcanary.RecordLeakService" />
+
+        <activity
+            android:name=".HomeActivity">
+            <meta-data
+                android:name="android.app.shortcuts"
+                android:resource="@xml/shortcuts_debug"
+                tools:node="replace" />
+        </activity>
+
     </application>
 
 </manifest>
\ No newline at end of file
diff --git a/app/src/debug/res/xml/shortcuts_debug.xml b/app/src/debug/res/xml/shortcuts_debug.xml
new file mode 100644
index 000000000..0ac003ac7
--- /dev/null
+++ b/app/src/debug/res/xml/shortcuts_debug.xml
@@ -0,0 +1,29 @@
+<?xml version="1.0" encoding="utf-8"?>
+<!-- This Source Code Form is subject to the terms of the Mozilla Public
+   - License, v. 2.0. If a copy of the MPL was not distributed with this
+   - file, You can obtain one at http://mozilla.org/MPL/2.0/. -->
+
+<shortcuts xmlns:android="http://schemas.android.com/apk/res/android">
+    <shortcut
+        android:shortcutId="open_new_tab"
+        android:enabled="true"
+        android:icon="@drawable/ic_static_shortcut_tab"
+        android:shortcutShortLabel="@string/home_screen_shortcut_open_new_tab"
+        android:shortcutLongLabel="@string/home_screen_shortcut_open_new_tab">
+        <intent
+            android:action="org.mozilla.fenix.OPEN_TAB"
+            android:targetPackage="org.mozilla.fenix.debug"
+            android:targetClass="org.mozilla.fenix.IntentReceiverActivity" />
+    </shortcut>
+    <shortcut
+        android:shortcutId="open_new_private_tab"
+        android:enabled="true"
+        android:icon="@drawable/ic_static_shortcut_private_tab"
+        android:shortcutShortLabel="@string/home_screen_shortcut_open_new_private_tab"
+        android:shortcutLongLabel="@string/home_screen_shortcut_open_new_private_tab">
+        <intent
+            android:action="org.mozilla.fenix.OPEN_PRIVATE_TAB"
+            android:targetPackage="org.mozilla.fenix.debug"
+            android:targetClass="org.mozilla.fenix.IntentReceiverActivity" />
+    </shortcut>
+</shortcuts>
\ No newline at end of file
diff --git a/app/src/main/AndroidManifest.xml b/app/src/main/AndroidManifest.xml
index 1373ba7e3..07df0726c 100644
--- a/app/src/main/AndroidManifest.xml
+++ b/app/src/main/AndroidManifest.xml
@@ -10,6 +10,7 @@
     <uses-permission android:name="android.permission.ACCESS_FINE_LOCATION" />
     <uses-permission android:name="android.permission.CAMERA" />
     <uses-permission android:name="android.permission.RECORD_AUDIO" />
+    <uses-permission android:name="com.android.launcher.permission.INSTALL_SHORTCUT"/>
 
     <!-- Needed to prompt the user to give permission to install a downloaded apk -->
     <uses-permission-sdk-23 android:name="android.permission.REQUEST_INSTALL_PACKAGES" />
@@ -58,6 +59,10 @@
                 <data android:scheme="fenix"
                     android:host="make_default_browser"/>
             </intent-filter>
+
+            <meta-data
+                android:name="android.app.shortcuts"
+                android:resource="@xml/shortcuts" />
         </activity>
 
         <activity
@@ -118,6 +123,54 @@
                 android:resource="@mipmap/ic_launcher" />
         </activity>
 
+        <activity-alias
+                android:name="org.mozilla.fenix.alias.IntentReceiverActivity"
+                android:label="@string/app_name_private"
+                android:icon="@mipmap/ic_launcher_private"
+                android:roundIcon="@mipmap/ic_launcher_private_round"
+                android:targetActivity=".IntentReceiverActivity">
+            <intent-filter>
+                <action android:name="android.intent.action.VIEW" />
+
+                <category android:name="android.intent.category.DEFAULT" />
+                <category android:name="android.intent.category.BROWSABLE" />
+
+                <data android:scheme="http" />
+                <data android:scheme="https" />
+            </intent-filter>
+
+            <intent-filter>
+                <action android:name="android.intent.action.VIEW" />
+
+                <category android:name="android.intent.category.BROWSABLE" />
+                <category android:name="android.intent.category.DEFAULT" />
+
+                <data android:scheme="http" />
+                <data android:scheme="https" />
+                <data android:mimeType="text/html" />
+                <data android:mimeType="text/plain" />
+                <data android:mimeType="application/xhtml+xml" />
+            </intent-filter>
+
+            <intent-filter>
+                <action android:name="android.intent.action.SEND" />
+                <category android:name="android.intent.category.DEFAULT" />
+                <data android:mimeType="text/plain" />
+            </intent-filter>
+
+            <intent-filter>
+                <action android:name="android.intent.action.ASSIST" />
+                <category android:name="android.intent.category.DEFAULT" />
+            </intent-filter>
+
+            <meta-data
+                android:name="com.android.systemui.action_assist_icon"
+                android:resource="@mipmap/ic_launcher_private" />
+            <meta-data
+                android:name="private"
+                android:value="true" />
+        </activity-alias>
+
         <activity
             android:name=".browser.BrowserPerformanceTestActivity"
             android:enabled="${isRaptorEnabled}"
diff --git a/app/src/main/ic_launcher_private-web.png b/app/src/main/ic_launcher_private-web.png
new file mode 100644
index 000000000..ec237e79a
Binary files /dev/null and b/app/src/main/ic_launcher_private-web.png differ
diff --git a/app/src/main/java/org/mozilla/fenix/HomeActivity.kt b/app/src/main/java/org/mozilla/fenix/HomeActivity.kt
index 385871f4c..2f5344e48 100644
--- a/app/src/main/java/org/mozilla/fenix/HomeActivity.kt
+++ b/app/src/main/java/org/mozilla/fenix/HomeActivity.kt
@@ -86,6 +86,8 @@ open class HomeActivity : AppCompatActivity(), ShareFragment.TabsSharedCallback
     final override fun onCreate(savedInstanceState: Bundle?) {
         super.onCreate(savedInstanceState)
 
+        setPrivateModeIfNecessary()
+
         components.publicSuffixList.prefetch()
         setupThemeAndBrowsingMode()
 
@@ -169,6 +171,20 @@ open class HomeActivity : AppCompatActivity(), ShareFragment.TabsSharedCallback
         }
     }
 
+    /**
+     * External sources such as 3rd party links and shortcuts use this function to enter
+     * private mode directly before the content view is created.
+     */
+    private fun setPrivateModeIfNecessary() {
+        intent?.toSafeIntent()?.let {
+            if (it.hasExtra(PRIVATE_BROWSING_MODE)) {
+                val startPrivateMode = it.getBooleanExtra(PRIVATE_BROWSING_MODE, false)
+                settings.usePrivateMode = startPrivateMode
+                intent.removeExtra(PRIVATE_BROWSING_MODE)
+            }
+        }
+    }
+
     private fun setupThemeAndBrowsingMode() {
         browsingModeManager = createBrowsingModeManager()
         themeManager = createThemeManager()
@@ -347,6 +363,7 @@ open class HomeActivity : AppCompatActivity(), ShareFragment.TabsSharedCallback
         const val OPEN_TO_BROWSER = "open_to_browser"
         const val OPEN_TO_BROWSER_AND_LOAD = "open_to_browser_and_load"
         const val OPEN_TO_SEARCH = "open_to_search"
+        const val PRIVATE_BROWSING_MODE = "private_browsing_mode"
         const val EXTRA_DELETE_PRIVATE_TABS = "notification_delete_and_open"
         const val EXTRA_OPENED_FROM_NOTIFICATION = "notification_open"
     }
diff --git a/app/src/main/java/org/mozilla/fenix/IntentReceiverActivity.kt b/app/src/main/java/org/mozilla/fenix/IntentReceiverActivity.kt
index b2cb7ee63..89243b1b9 100644
--- a/app/src/main/java/org/mozilla/fenix/IntentReceiverActivity.kt
+++ b/app/src/main/java/org/mozilla/fenix/IntentReceiverActivity.kt
@@ -6,6 +6,7 @@ package org.mozilla.fenix
 
 import android.app.Activity
 import android.content.Intent
+import android.content.pm.PackageManager
 import android.os.Bundle
 import android.speech.RecognizerIntent
 import kotlinx.coroutines.MainScope
@@ -17,6 +18,7 @@ import org.mozilla.fenix.customtabs.CustomTabActivity
 import org.mozilla.fenix.ext.components
 import org.mozilla.fenix.ext.metrics
 import org.mozilla.fenix.ext.settings
+import org.mozilla.fenix.home.intent.StartSearchIntentProcessor
 
 class IntentReceiverActivity : Activity() {
 
@@ -33,7 +35,10 @@ class IntentReceiverActivity : Activity() {
             return
         }
 
-        val isPrivate = this.settings.usePrivateMode
+        val isPrivate = packageManager
+            ?.getActivityInfo(componentName, PackageManager.GET_META_DATA)
+            ?.metaData
+            ?.getBoolean(PRIVATE_MODE) ?: this.settings.usePrivateMode
 
         MainScope().launch {
             // The intent property is nullable, but the rest of the code below
@@ -79,6 +84,24 @@ class IntentReceiverActivity : Activity() {
                 // from a session that the user already "erased".
                 intent.flags and Intent.FLAG_ACTIVITY_LAUNCHED_FROM_HISTORY == 0
             }
+            intent.action == ACTION_OPEN_TAB || intent.action == ACTION_OPEN_PRIVATE_TAB -> {
+                intent.setClassName(applicationContext, HomeActivity::class.java.name)
+                val startPrivateMode = (intent.action == ACTION_OPEN_PRIVATE_TAB)
+                if (startPrivateMode) {
+                    intent.putExtra(
+                        HomeActivity.OPEN_TO_SEARCH,
+                        StartSearchIntentProcessor.STATIC_SHORTCUT_NEW_PRIVATE_TAB
+                    )
+                } else {
+                    intent.putExtra(
+                        HomeActivity.OPEN_TO_SEARCH,
+                        StartSearchIntentProcessor.STATIC_SHORTCUT_NEW_TAB
+                    )
+                }
+                intent.putExtra(HomeActivity.PRIVATE_BROWSING_MODE, startPrivateMode)
+                intent.flags = intent.flags or Intent.FLAG_ACTIVITY_NEW_TASK or Intent.FLAG_ACTIVITY_CLEAR_TASK
+                true
+            }
             else -> {
                 intent.setClassName(applicationContext, HomeActivity::class.java.name)
                 false
@@ -124,5 +147,8 @@ class IntentReceiverActivity : Activity() {
         private const val SPEECH_REQUEST_CODE = 0
         const val SPEECH_PROCESSING = "speech_processing"
         const val PREVIOUS_INTENT = "previous_intent"
+        const val PRIVATE_MODE = "private"
+        const val ACTION_OPEN_TAB = "org.mozilla.fenix.OPEN_TAB"
+        const val ACTION_OPEN_PRIVATE_TAB = "org.mozilla.fenix.OPEN_PRIVATE_TAB"
     }
 }
diff --git a/app/src/main/java/org/mozilla/fenix/components/PrivateShortcutCreateManager.kt b/app/src/main/java/org/mozilla/fenix/components/PrivateShortcutCreateManager.kt
new file mode 100644
index 000000000..d2e0316d6
--- /dev/null
+++ b/app/src/main/java/org/mozilla/fenix/components/PrivateShortcutCreateManager.kt
@@ -0,0 +1,49 @@
+/* This Source Code Form is subject to the terms of the Mozilla Public
+ * License, v. 2.0. If a copy of the MPL was not distributed with this
+ * file, You can obtain one at http://mozilla.org/MPL/2.0/. */
+
+package org.mozilla.fenix.components
+
+import android.app.PendingIntent
+import android.content.Context
+import android.content.Intent
+import androidx.core.content.pm.ShortcutInfoCompat
+import androidx.core.content.pm.ShortcutManagerCompat
+import androidx.core.graphics.drawable.IconCompat
+import org.mozilla.fenix.HomeActivity
+import org.mozilla.fenix.R
+import org.mozilla.fenix.home.intent.StartSearchIntentProcessor
+import java.util.UUID
+
+/**
+ * Handles the creation of pinned shortcuts.
+ */
+object PrivateShortcutCreateManager {
+
+    fun createPrivateShortcut(context: Context) {
+        if (!ShortcutManagerCompat.isRequestPinShortcutSupported(context)) return
+
+        val icon = IconCompat.createWithResource(context, R.mipmap.ic_launcher_private_round)
+        val shortcut = ShortcutInfoCompat.Builder(context, UUID.randomUUID().toString())
+            .setShortLabel(context.getString(R.string.app_name_private))
+            .setLongLabel(context.getString(R.string.app_name_private))
+            .setIcon(icon)
+            .setIntent(Intent(context, HomeActivity::class.java).apply {
+                action = Intent.ACTION_VIEW
+                flags = Intent.FLAG_ACTIVITY_NEW_TASK or Intent.FLAG_ACTIVITY_CLEAR_TASK
+                putExtra(HomeActivity.PRIVATE_BROWSING_MODE, true)
+                putExtra(
+                    HomeActivity.OPEN_TO_SEARCH,
+                    StartSearchIntentProcessor.PRIVATE_BROWSING_PINNED_SHORTCUT
+                )
+            })
+            .build()
+        val homeScreenIntent = Intent(Intent.ACTION_MAIN)
+            .addCategory(Intent.CATEGORY_HOME)
+            .addFlags(Intent.FLAG_ACTIVITY_NEW_TASK)
+        val intentSender = PendingIntent
+            .getActivity(context, 0, homeScreenIntent, PendingIntent.FLAG_UPDATE_CURRENT)
+            .intentSender
+        ShortcutManagerCompat.requestPinShortcut(context, shortcut, intentSender)
+    }
+}
diff --git a/app/src/main/java/org/mozilla/fenix/home/HomeFragment.kt b/app/src/main/java/org/mozilla/fenix/home/HomeFragment.kt
index 6f1ed818b..4cd71f06c 100644
--- a/app/src/main/java/org/mozilla/fenix/home/HomeFragment.kt
+++ b/app/src/main/java/org/mozilla/fenix/home/HomeFragment.kt
@@ -9,9 +9,13 @@ import android.content.Context
 import android.content.DialogInterface
 import android.graphics.drawable.BitmapDrawable
 import android.os.Bundle
+import android.view.Gravity
 import android.view.LayoutInflater
 import android.view.View
 import android.view.ViewGroup
+import android.widget.Button
+import android.widget.LinearLayout
+import android.widget.PopupWindow
 import androidx.annotation.StringRes
 import androidx.appcompat.app.AlertDialog
 import androidx.appcompat.app.AppCompatActivity
@@ -54,15 +58,18 @@ import org.mozilla.fenix.BrowserDirection
 import org.mozilla.fenix.FenixViewModelProvider
 import org.mozilla.fenix.HomeActivity
 import org.mozilla.fenix.R
+import org.mozilla.fenix.browser.browsingmode.BrowsingMode
 import org.mozilla.fenix.collections.CreateCollectionViewModel
 import org.mozilla.fenix.collections.SaveCollectionStep
 import org.mozilla.fenix.components.FenixSnackbar
+import org.mozilla.fenix.components.PrivateShortcutCreateManager
 import org.mozilla.fenix.components.TabCollectionStorage
 import org.mozilla.fenix.components.metrics.Event
 import org.mozilla.fenix.ext.metrics
 import org.mozilla.fenix.ext.nav
 import org.mozilla.fenix.ext.requireComponents
 import org.mozilla.fenix.ext.sessionsOfType
+import org.mozilla.fenix.ext.settings
 import org.mozilla.fenix.ext.toTab
 import org.mozilla.fenix.home.sessioncontrol.CollectionAction
 import org.mozilla.fenix.home.sessioncontrol.Mode
@@ -84,7 +91,6 @@ import org.mozilla.fenix.onboarding.FenixOnboarding
 import org.mozilla.fenix.settings.SupportUtils
 import org.mozilla.fenix.share.ShareTab
 import org.mozilla.fenix.utils.FragmentPreDrawManager
-import org.mozilla.fenix.utils.Settings
 import org.mozilla.fenix.utils.allowUndo
 import org.mozilla.fenix.whatsnew.WhatsNew
 
@@ -212,7 +218,7 @@ class HomeFragment : Fragment(), AccountObserver {
 
             val searchEngine = requireComponents.search.searchEngineManager.getDefaultSearchEngineAsync(
                 requireContext(),
-                Settings.getInstance(requireContext()).defaultSearchEngineName
+                requireContext().settings.defaultSearchEngineName
             )
             val searchIcon = BitmapDrawable(resources, searchEngine.icon)
             searchIcon.setBounds(0, 0, iconSize, iconSize)
@@ -251,6 +257,10 @@ class HomeFragment : Fragment(), AccountObserver {
         ) { newMode ->
             invokePendingDeleteJobs()
 
+            if (newMode == BrowsingMode.Private) {
+                requireContext().settings.incrementNumTimesPrivateModeOpened()
+            }
+
             if (onboarding.userHasBeenOnboarded()) {
                 getManagedEmitter<SessionControlChange>().onNext(
                     SessionControlChange.ModeChange(Mode.fromBrowsingMode(newMode))
@@ -290,6 +300,11 @@ class HomeFragment : Fragment(), AccountObserver {
         (activity as AppCompatActivity).supportActionBar?.hide()
 
         requireComponents.backgroundServices.accountManager.register(this, owner = this)
+
+        if (requireContext().settings.showPrivateModeContextualFeatureRecommender &&
+            browsingModeManager.mode.isPrivate) {
+            recommendPrivateBrowsingShortcut()
+        }
     }
 
     override fun onStart() {
@@ -543,6 +558,34 @@ class HomeFragment : Fragment(), AccountObserver {
         homeViewModel.motionLayoutProgress = homeLayout?.progress ?: 0F
     }
 
+    private fun recommendPrivateBrowsingShortcut() {
+        context?.let {
+            val layout = LayoutInflater.from(it)
+                .inflate(R.layout.pbm_shortcut_popup, null)
+            val trackingOnboarding =
+                PopupWindow(
+                    layout,
+                    (resources.displayMetrics.widthPixels / CFR_WIDTH_DIVIDER).toInt(),
+                    LinearLayout.LayoutParams.WRAP_CONTENT,
+                    true
+                )
+            layout.findViewById<Button>(R.id.cfr_pos_button).apply {
+                setOnClickListener {
+                    PrivateShortcutCreateManager.createPrivateShortcut(context)
+                    trackingOnboarding.dismiss()
+                }
+            }
+            layout.findViewById<Button>(R.id.cfr_neg_button).apply {
+                setOnClickListener { trackingOnboarding.dismiss() }
+            }
+            // We want to show the popup only after privateBrowsingButton is available.
+            // Otherwise, we will encounter an activity token error.
+            privateBrowsingButton.post {
+                trackingOnboarding.showAsDropDown(privateBrowsingButton, 0, CFR_Y_OFFSET, Gravity.TOP or Gravity.END)
+            }
+        }
+    }
+
     private fun hideOnboardingIfNeeded() {
         if (!onboarding.userHasBeenOnboarded()) {
             onboarding.finish()
@@ -896,6 +939,8 @@ class HomeFragment : Fragment(), AccountObserver {
         private const val TELEMETRY_HOME_IDENITIFIER = "home"
         private const val SHARED_TRANSITION_MS = 200L
         private const val TAB_ITEM_TRANSITION_NAME = "tab_item"
+        private const val CFR_WIDTH_DIVIDER = 1.7
+        private const val CFR_Y_OFFSET = -20
     }
 }
 
diff --git a/app/src/main/java/org/mozilla/fenix/home/intent/StartSearchIntentProcessor.kt b/app/src/main/java/org/mozilla/fenix/home/intent/StartSearchIntentProcessor.kt
index ab2491aeb..0e5a42bfe 100644
--- a/app/src/main/java/org/mozilla/fenix/home/intent/StartSearchIntentProcessor.kt
+++ b/app/src/main/java/org/mozilla/fenix/home/intent/StartSearchIntentProcessor.kt
@@ -14,15 +14,20 @@ import org.mozilla.fenix.ext.nav
 
 /**
  * When the search widget is tapped, Fenix should open to the search fragment.
+ * Tapping the private browsing mode launcher icon should also open to the search fragment.
  */
 class StartSearchIntentProcessor(
     private val metrics: MetricController
 ) : HomeIntentProcessor {
 
     override fun process(intent: Intent, navController: NavController, out: Intent): Boolean {
-        return if (intent.extras?.getBoolean(HomeActivity.OPEN_TO_SEARCH) == true) {
-            out.putExtra(HomeActivity.OPEN_TO_SEARCH, false)
-            metrics.track(Event.SearchWidgetNewTabPressed)
+        val event = intent.extras?.getString(HomeActivity.OPEN_TO_SEARCH)
+        return if (event != null) {
+            when (event) {
+                SEARCH_WIDGET -> metrics.track(Event.SearchWidgetNewTabPressed)
+            }
+
+            out.removeExtra(HomeActivity.OPEN_TO_SEARCH)
 
             val directions = NavGraphDirections.actionGlobalSearch(
                 sessionId = null,
@@ -34,4 +39,11 @@ class StartSearchIntentProcessor(
             false
         }
     }
+
+    companion object {
+        const val SEARCH_WIDGET = "search_widget"
+        const val STATIC_SHORTCUT_NEW_TAB = "static_shortcut_new_tab"
+        const val STATIC_SHORTCUT_NEW_PRIVATE_TAB = "static_shortcut_new_private_tab"
+        const val PRIVATE_BROWSING_PINNED_SHORTCUT = "private_browsing_pinned_shortcut"
+    }
 }
diff --git a/app/src/main/java/org/mozilla/fenix/settings/SettingsFragment.kt b/app/src/main/java/org/mozilla/fenix/settings/SettingsFragment.kt
index d6565397b..71bb467e0 100644
--- a/app/src/main/java/org/mozilla/fenix/settings/SettingsFragment.kt
+++ b/app/src/main/java/org/mozilla/fenix/settings/SettingsFragment.kt
@@ -37,6 +37,7 @@ import org.mozilla.fenix.R.string.pref_key_accessibility
 import org.mozilla.fenix.R.string.pref_key_account
 import org.mozilla.fenix.R.string.pref_key_account_auth_error
 import org.mozilla.fenix.R.string.pref_key_account_category
+import org.mozilla.fenix.R.string.pref_key_add_private_browsing_shortcut
 import org.mozilla.fenix.R.string.pref_key_data_choices
 import org.mozilla.fenix.R.string.pref_key_delete_browsing_data
 import org.mozilla.fenix.R.string.pref_key_help
@@ -52,6 +53,7 @@ import org.mozilla.fenix.R.string.pref_key_site_permissions
 import org.mozilla.fenix.R.string.pref_key_theme
 import org.mozilla.fenix.R.string.pref_key_tracking_protection_settings
 import org.mozilla.fenix.R.string.pref_key_your_rights
+import org.mozilla.fenix.components.PrivateShortcutCreateManager
 import org.mozilla.fenix.components.metrics.Event
 import org.mozilla.fenix.ext.components
 import org.mozilla.fenix.ext.getPreferenceKey
@@ -142,7 +144,7 @@ class SettingsFragment : PreferenceFragmentCompat(), AccountObserver {
         updateAccountUIState(context!!, requireComponents.backgroundServices.accountManager.accountProfile())
     }
 
-    @Suppress("ComplexMethod")
+    @Suppress("ComplexMethod", "LongMethod")
     override fun onPreferenceTreeClick(preference: Preference): Boolean {
         when (preference.key) {
             resources.getString(pref_key_search_engine_settings) -> {
@@ -154,6 +156,9 @@ class SettingsFragment : PreferenceFragmentCompat(), AccountObserver {
             resources.getString(pref_key_site_permissions) -> {
                 navigateToSitePermissions()
             }
+            resources.getString(pref_key_add_private_browsing_shortcut) -> {
+                PrivateShortcutCreateManager.createPrivateShortcut(requireContext())
+            }
             resources.getString(pref_key_accessibility) -> {
                 navigateToAccessibility()
             }
diff --git a/app/src/main/java/org/mozilla/fenix/utils/Settings.kt b/app/src/main/java/org/mozilla/fenix/utils/Settings.kt
index 1d774ca29..fb0fc3f20 100644
--- a/app/src/main/java/org/mozilla/fenix/utils/Settings.kt
+++ b/app/src/main/java/org/mozilla/fenix/utils/Settings.kt
@@ -4,6 +4,7 @@
 
 package org.mozilla.fenix.utils
 
+import android.app.Application
 import android.content.Context
 import android.content.Context.MODE_PRIVATE
 import android.content.SharedPreferences
@@ -18,6 +19,7 @@ import mozilla.components.support.ktx.android.content.stringPreference
 import org.mozilla.fenix.BuildConfig
 import org.mozilla.fenix.Config
 import org.mozilla.fenix.R
+import org.mozilla.fenix.components.metrics.MozillaProductDetector
 import org.mozilla.fenix.ext.getPreferenceKey
 import org.mozilla.fenix.settings.PhoneFeature
 import java.security.InvalidParameterException
@@ -35,6 +37,8 @@ class Settings private constructor(
         const val FENIX_PREFERENCES = "fenix_preferences"
         private const val BLOCKED_INT = 0
         private const val ASK_TO_ALLOW_INT = 1
+        private const val CFR_COUNT_CONDITION_FOCUS_INSTALLED = 1
+        private const val CFR_COUNT_CONDITION_FOCUS_NOT_INSTALLED = 3
 
         private fun actionToInt(action: SitePermissionsRules.Action) = when (action) {
             SitePermissionsRules.Action.BLOCKED -> BLOCKED_INT
@@ -247,4 +251,37 @@ class Settings private constructor(
             appContext.getPreferenceKey(R.string.pref_key_search_widget_installed),
             0
         )
+
+    fun incrementNumTimesPrivateModeOpened() {
+        preferences.edit().putInt(
+            appContext.getPreferenceKey(R.string.pref_key_private_mode_opened),
+            numTimesPrivateModeOpened + 1
+        ).apply()
+    }
+
+    private var showedPrivateModeContextualFeatureRecommender by booleanPreference(
+        appContext.getPreferenceKey(R.string.pref_key_showed_private_mode_cfr),
+        default = false
+    )
+
+    private val numTimesPrivateModeOpened: Int
+        get() = preferences.getInt(appContext.getPreferenceKey(R.string.pref_key_private_mode_opened), 0)
+
+    val showPrivateModeContextualFeatureRecommender: Boolean
+        get() {
+            val focusInstalled = MozillaProductDetector
+                .getInstalledMozillaProducts(appContext as Application)
+                .contains(MozillaProductDetector.MozillaProducts.FOCUS.productName)
+
+            val showCondition =
+                (numTimesPrivateModeOpened == CFR_COUNT_CONDITION_FOCUS_INSTALLED && focusInstalled) ||
+                (numTimesPrivateModeOpened == CFR_COUNT_CONDITION_FOCUS_NOT_INSTALLED && !focusInstalled)
+
+            if (showCondition && !showedPrivateModeContextualFeatureRecommender) {
+                showedPrivateModeContextualFeatureRecommender = true
+                return true
+            }
+
+            return false
+        }
 }
diff --git a/app/src/main/java/org/mozilla/fenix/widget/SearchWidgetProvider.kt b/app/src/main/java/org/mozilla/fenix/widget/SearchWidgetProvider.kt
index f73c5c446..8c86b2bed 100644
--- a/app/src/main/java/org/mozilla/fenix/widget/SearchWidgetProvider.kt
+++ b/app/src/main/java/org/mozilla/fenix/widget/SearchWidgetProvider.kt
@@ -19,6 +19,7 @@ import androidx.annotation.Dimension.DP
 import org.mozilla.fenix.HomeActivity
 import org.mozilla.fenix.IntentReceiverActivity
 import org.mozilla.fenix.R
+import org.mozilla.fenix.home.intent.StartSearchIntentProcessor
 import org.mozilla.fenix.ext.settings
 import android.os.Build
 import androidx.appcompat.widget.AppCompatDrawableManager
@@ -101,7 +102,7 @@ class SearchWidgetProvider : AppWidgetProvider() {
         return Intent(context, HomeActivity::class.java)
             .let { intent ->
                 intent.flags = Intent.FLAG_ACTIVITY_NEW_TASK or Intent.FLAG_ACTIVITY_CLEAR_TASK
-                intent.putExtra(HomeActivity.OPEN_TO_SEARCH, true)
+                intent.putExtra(HomeActivity.OPEN_TO_SEARCH, StartSearchIntentProcessor.SEARCH_WIDGET)
                 PendingIntent.getActivity(context,
                     REQUEST_CODE_NEW_TAB, intent, PendingIntent.FLAG_UPDATE_CURRENT)
             }
diff --git a/app/src/main/res/drawable-v26/ic_launcher_private_background.xml b/app/src/main/res/drawable-v26/ic_launcher_private_background.xml
new file mode 100644
index 000000000..ab3c79093
--- /dev/null
+++ b/app/src/main/res/drawable-v26/ic_launcher_private_background.xml
@@ -0,0 +1,26 @@
+<?xml version="1.0" encoding="utf-8"?>
+<!-- This Source Code Form is subject to the terms of the Mozilla Public
+   - License, v. 2.0. If a copy of the MPL was not distributed with this
+   - file, You can obtain one at http://mozilla.org/MPL/2.0/. -->
+<vector xmlns:android="http://schemas.android.com/apk/res/android"
+        xmlns:aapt="http://schemas.android.com/aapt"
+        android:width="108dp"
+        android:height="108dp"
+        android:viewportWidth="108"
+        android:viewportHeight="108">
+    <path android:pathData="M 0 0 H 108 V 108 H 0 L 0 0">
+        <aapt:attr name="android:fillColor">
+            <gradient
+                    android:startY="48"
+                    android:startX="0.51729584"
+                    android:endY="-0.46862793"
+                    android:endX="48.54931"
+                    android:type="linear">
+                <item android:offset="0" android:color="#7529A7"/>
+                <item android:offset="0.5" android:color="#492E85"/>
+                <item android:offset="1" android:color="#383372"/>
+            </gradient>
+        </aapt:attr>
+    </path>
+</vector>
+
diff --git a/app/src/main/res/drawable-v26/ic_launcher_private_foreground.xml b/app/src/main/res/drawable-v26/ic_launcher_private_foreground.xml
new file mode 100644
index 000000000..458c4efac
--- /dev/null
+++ b/app/src/main/res/drawable-v26/ic_launcher_private_foreground.xml
@@ -0,0 +1,18 @@
+<!-- This Source Code Form is subject to the terms of the Mozilla Public
+   - License, v. 2.0. If a copy of the MPL was not distributed with this
+   - file, You can obtain one at http://mozilla.org/MPL/2.0/. -->
+<vector xmlns:android="http://schemas.android.com/apk/res/android"
+    android:width="108dp"
+    android:height="108dp"
+    android:viewportWidth="166.66667"
+    android:viewportHeight="166.66667">
+  <group android:translateX="53.333332"
+      android:translateY="68.333336">
+    <path
+        android:pathData="M46.5301,30C40.2931,30 35.979,22.5 30.0001,22.5C24.0211,22.5 19.3351,30 13.4701,30C5.7751,30 0.0931,22.713 0.0001,10.227C-0.0569,2.472 2.2591,0 12.2461,0C22.2331,0 25.1611,4.089 30.0001,4.089C34.8391,4.089 37.7671,0 47.7541,0C57.7411,0 60.0541,2.472 60,10.227C59.9071,22.713 54.2251,30 46.5301,30ZM17.1301,9.543C11.0611,9.807 8.5591,13.425 8.5591,14.316C8.5591,15.207 12.6001,17.724 16.5301,17.724C20.4601,17.724 25.1011,16.281 25.1011,14.997C24.2648,11.3895 20.8082,9.0208 17.1421,9.543L17.1301,9.543ZM42.8461,9.543C39.1789,9.0211 35.722,11.3913 34.8871,15C34.8871,16.284 39.522,17.727 43.458,17.727C47.3941,17.727 51.417,15.207 51.417,14.316C51.417,13.425 48.9271,9.807 42.8581,9.543L42.8461,9.543Z"
+        android:strokeWidth="1"
+        android:fillColor="#FFFFFF"
+        android:fillType="nonZero"
+        android:strokeColor="#00000000"/>
+  </group>
+</vector>
diff --git a/app/src/main/res/drawable-v26/ic_static_shortcut_private_tab.xml b/app/src/main/res/drawable-v26/ic_static_shortcut_private_tab.xml
new file mode 100644
index 000000000..479544f20
--- /dev/null
+++ b/app/src/main/res/drawable-v26/ic_static_shortcut_private_tab.xml
@@ -0,0 +1,9 @@
+<?xml version="1.0" encoding="utf-8"?>
+<!-- This Source Code Form is subject to the terms of the Mozilla Public
+   - License, v. 2.0. If a copy of the MPL was not distributed with this
+   - file, You can obtain one at http://mozilla.org/MPL/2.0/. -->
+
+<adaptive-icon xmlns:android="http://schemas.android.com/apk/res/android">
+    <background android:drawable="@color/static_shortcut_background"/>
+    <foreground android:drawable="@drawable/ic_static_shortcut_private_tab_foreground"/>
+</adaptive-icon>
\ No newline at end of file
diff --git a/app/src/main/res/drawable-v26/ic_static_shortcut_tab.xml b/app/src/main/res/drawable-v26/ic_static_shortcut_tab.xml
new file mode 100644
index 000000000..cb4d26633
--- /dev/null
+++ b/app/src/main/res/drawable-v26/ic_static_shortcut_tab.xml
@@ -0,0 +1,9 @@
+<?xml version="1.0" encoding="utf-8"?>
+<!-- This Source Code Form is subject to the terms of the Mozilla Public
+   - License, v. 2.0. If a copy of the MPL was not distributed with this
+   - file, You can obtain one at http://mozilla.org/MPL/2.0/. -->
+
+<adaptive-icon xmlns:android="http://schemas.android.com/apk/res/android">
+    <background android:drawable="@color/static_shortcut_background"/>
+    <foreground android:drawable="@drawable/ic_static_shortcut_tab_foreground"/>
+</adaptive-icon>
\ No newline at end of file
diff --git a/app/src/main/res/drawable/ic_pbm_notification.xml b/app/src/main/res/drawable/ic_pbm_notification.xml
index 28f6aa7fa..b34c47d47 100644
--- a/app/src/main/res/drawable/ic_pbm_notification.xml
+++ b/app/src/main/res/drawable/ic_pbm_notification.xml
@@ -10,4 +10,3 @@
     <path android:fillColor="@android:color/white"
         android:pathData="M12 23a11 11 0 1 0 0-22 11 11 0 0 0 0 22zm3.3-7.94c-1.25 0-2.1-1.53-3.3-1.53-1.2 0-2.13 1.53-3.3 1.53-1.53 0-2.67-1.5-2.69-4 0-1.58 0.45-2.1 2.45-2.08 2 0 2.57 0.83 3.54 0.83 1 0 1.55-0.83 3.54-0.83 2 0 2.46 0.5 2.45 2.08-0 2.54-1.16 4.03-2.7 4zm-5.87-4.17c0.74-0.1 1.43 0.37 1.6 1.11 0 0.26-1 0.56-1.72 0.56-0.78 0-1.6-0.52-1.6-0.7 0-0.18 0.5-1 1.71-1zm5.13 0c-0.73-0.1-1.42 0.38-1.6 1.11 0 0.26 1 0.56 1.72 0.56 0.78 0 1.58-0.52 1.58-0.7 0-0.18-0.5-0.9-1.7-1z"/>
 </vector>
-
diff --git a/app/src/main/res/drawable/ic_pbm_triangle.xml b/app/src/main/res/drawable/ic_pbm_triangle.xml
new file mode 100644
index 000000000..025ce0cd9
--- /dev/null
+++ b/app/src/main/res/drawable/ic_pbm_triangle.xml
@@ -0,0 +1,20 @@
+<?xml version="1.0" encoding="utf-8"?>
+<!-- This Source Code Form is subject to the terms of the Mozilla Public
+   - License, v. 2.0. If a copy of the MPL was not distributed with this
+   - file, You can obtain one at http://mozilla.org/MPL/2.0/. -->
+<layer-list xmlns:android="http://schemas.android.com/apk/res/android">
+    <item>
+        <rotate
+                android:fromDegrees="45"
+                android:pivotX="-40%"
+                android:pivotY="87%"
+                android:toDegrees="45">
+            <shape android:shape="rectangle">
+                <stroke
+                        android:width="10dp"
+                        android:color="#7542E5" />
+                <solid android:color="#7542E5" />
+            </shape>
+        </rotate>
+    </item>
+</layer-list>
\ No newline at end of file
diff --git a/app/src/main/res/drawable/ic_static_shortcut_background.xml b/app/src/main/res/drawable/ic_static_shortcut_background.xml
new file mode 100644
index 000000000..a186424a7
--- /dev/null
+++ b/app/src/main/res/drawable/ic_static_shortcut_background.xml
@@ -0,0 +1,10 @@
+<?xml version="1.0" encoding="utf-8"?>
+<!-- This Source Code Form is subject to the terms of the Mozilla Public
+   - License, v. 2.0. If a copy of the MPL was not distributed with this
+   - file, You can obtain one at http://mozilla.org/MPL/2.0/. -->
+
+<shape xmlns:android="http://schemas.android.com/apk/res/android"
+    android:shape="oval">
+    <solid android:color="@color/static_shortcut_background" />
+    <size android:width="108dp" android:height="108dp" />
+</shape>
\ No newline at end of file
diff --git a/app/src/main/res/drawable/ic_static_shortcut_private_tab.xml b/app/src/main/res/drawable/ic_static_shortcut_private_tab.xml
new file mode 100644
index 000000000..beaaf6582
--- /dev/null
+++ b/app/src/main/res/drawable/ic_static_shortcut_private_tab.xml
@@ -0,0 +1,9 @@
+<?xml version="1.0" encoding="utf-8"?>
+<!-- This Source Code Form is subject to the terms of the Mozilla Public
+   - License, v. 2.0. If a copy of the MPL was not distributed with this
+   - file, You can obtain one at http://mozilla.org/MPL/2.0/. -->
+
+<layer-list xmlns:android="http://schemas.android.com/apk/res/android">
+    <item android:drawable="@drawable/ic_static_shortcut_background" />
+    <item android:drawable="@drawable/ic_static_shortcut_private_tab_foreground" />
+</layer-list>
\ No newline at end of file
diff --git a/app/src/main/res/drawable/ic_static_shortcut_private_tab_foreground.xml b/app/src/main/res/drawable/ic_static_shortcut_private_tab_foreground.xml
new file mode 100644
index 000000000..77047eb00
--- /dev/null
+++ b/app/src/main/res/drawable/ic_static_shortcut_private_tab_foreground.xml
@@ -0,0 +1,18 @@
+<!-- This Source Code Form is subject to the terms of the Mozilla Public
+   - License, v. 2.0. If a copy of the MPL was not distributed with this
+   - file, You can obtain one at http://mozilla.org/MPL/2.0/. -->
+<vector xmlns:android="http://schemas.android.com/apk/res/android"
+    android:width="108dp"
+    android:height="108dp"
+    android:viewportWidth="196.36363"
+    android:viewportHeight="196.36363">
+  <group android:translateX="44.18182"
+      android:translateY="44.18182">
+    <path
+        android:pathData="M70.53,69C64.293,69 59.979,61.5 54,61.5C48.021,61.5 43.335,69 37.47,69C29.775,69 24.093,61.713 24,49.227C23.943,41.472 26.259,39 36.246,39C46.233,39 49.161,43.089 54,43.089C58.839,43.089 61.767,39 71.754,39C81.741,39 84.054,41.472 84,49.227C83.907,61.713 78.225,69 70.53,69ZM41.13,48.543C35.061,48.807 32.559,52.425 32.559,53.316C32.559,54.207 36.6,56.724 40.53,56.724C44.46,56.724 49.101,55.281 49.101,53.997C48.265,50.389 44.808,48.021 41.142,48.543L41.13,48.543ZM66.846,48.543C63.179,48.021 59.722,50.391 58.887,54C58.887,55.284 63.522,56.727 67.458,56.727C71.394,56.727 75.417,54.207 75.417,53.316C75.417,52.425 72.927,48.807 66.858,48.543L66.846,48.543Z"
+        android:strokeWidth="1"
+        android:fillColor="#312A65"
+        android:fillType="evenOdd"
+        android:strokeColor="#00000000"/>
+  </group>
+</vector>
diff --git a/app/src/main/res/drawable/ic_static_shortcut_tab.xml b/app/src/main/res/drawable/ic_static_shortcut_tab.xml
new file mode 100644
index 000000000..15759ffc3
--- /dev/null
+++ b/app/src/main/res/drawable/ic_static_shortcut_tab.xml
@@ -0,0 +1,9 @@
+<?xml version="1.0" encoding="utf-8"?>
+<!-- This Source Code Form is subject to the terms of the Mozilla Public
+   - License, v. 2.0. If a copy of the MPL was not distributed with this
+   - file, You can obtain one at http://mozilla.org/MPL/2.0/. -->
+
+<layer-list xmlns:android="http://schemas.android.com/apk/res/android">
+    <item android:drawable="@drawable/ic_static_shortcut_background" />
+    <item android:drawable="@drawable/ic_static_shortcut_tab_foreground" />
+</layer-list>
\ No newline at end of file
diff --git a/app/src/main/res/drawable/ic_static_shortcut_tab_foreground.xml b/app/src/main/res/drawable/ic_static_shortcut_tab_foreground.xml
new file mode 100644
index 000000000..46f0f636f
--- /dev/null
+++ b/app/src/main/res/drawable/ic_static_shortcut_tab_foreground.xml
@@ -0,0 +1,18 @@
+<!-- This Source Code Form is subject to the terms of the Mozilla Public
+   - License, v. 2.0. If a copy of the MPL was not distributed with this
+   - file, You can obtain one at http://mozilla.org/MPL/2.0/. -->
+<vector xmlns:android="http://schemas.android.com/apk/res/android"
+    android:width="108dp"
+    android:height="108dp"
+    android:viewportWidth="234.78261"
+    android:viewportHeight="234.78261">
+  <group android:translateX="63.391304"
+      android:translateY="63.391304">
+    <path
+        android:pathData="M81,49.5L58.5,49.5L58.5,27C58.5,24.515 56.485,22.5 54,22.5C51.515,22.5 49.5,24.515 49.5,27L49.5,49.5L27,49.5C24.515,49.5 22.5,51.515 22.5,54C22.5,56.485 24.515,58.5 27,58.5L49.5,58.5L49.5,81C49.5,83.485 51.515,85.5 54,85.5C56.485,85.5 58.5,83.485 58.5,81L58.5,58.5L81,58.5C83.485,58.5 85.5,56.485 85.5,54C85.5,51.515 83.485,49.5 81,49.5Z"
+        android:strokeWidth="1"
+        android:fillColor="#312A65"
+        android:fillType="evenOdd"
+        android:strokeColor="#00000000"/>
+  </group>
+</vector>
diff --git a/app/src/main/res/drawable/pbm_shortcut_popup_background.xml b/app/src/main/res/drawable/pbm_shortcut_popup_background.xml
new file mode 100644
index 000000000..1d2e0153a
--- /dev/null
+++ b/app/src/main/res/drawable/pbm_shortcut_popup_background.xml
@@ -0,0 +1,20 @@
+<?xml version="1.0" encoding="utf-8"?>
+<!-- This Source Code Form is subject to the terms of the Mozilla Public
+   - License, v. 2.0. If a copy of the MPL was not distributed with this
+   - file, You can obtain one at http://mozilla.org/MPL/2.0/. -->
+<shape xmlns:android="http://schemas.android.com/apk/res/android"
+        android:shape="rectangle">
+    <gradient
+            android:angle="225"
+            android:endColor="#B833E1"
+            android:startColor="#7542E5"
+            android:type="linear" />
+    <size
+            android:width="256dp"
+            android:height="152dp" />
+    <corners
+            android:bottomLeftRadius="8dp"
+            android:bottomRightRadius="8dp"
+            android:topLeftRadius="8dp"
+            android:topRightRadius="8dp" />
+</shape>
diff --git a/app/src/main/res/drawable/rounded_gray_corners.xml b/app/src/main/res/drawable/rounded_gray_corners.xml
new file mode 100644
index 000000000..9cc59530d
--- /dev/null
+++ b/app/src/main/res/drawable/rounded_gray_corners.xml
@@ -0,0 +1,8 @@
+<?xml version="1.0" encoding="utf-8"?>
+<!-- This Source Code Form is subject to the terms of the Mozilla Public
+   - License, v. 2.0. If a copy of the MPL was not distributed with this
+   - file, You can obtain one at http://mozilla.org/MPL/2.0/. -->
+<shape xmlns:android="http://schemas.android.com/apk/res/android">
+    <solid android:color="@color/grey_button_color" />
+    <corners android:radius="@dimen/tab_corner_radius"/>
+</shape>
diff --git a/app/src/main/res/layout/pbm_shortcut_popup.xml b/app/src/main/res/layout/pbm_shortcut_popup.xml
new file mode 100644
index 000000000..48843a539
--- /dev/null
+++ b/app/src/main/res/layout/pbm_shortcut_popup.xml
@@ -0,0 +1,70 @@
+<?xml version="1.0" encoding="utf-8"?>
+<!-- This Source Code Form is subject to the terms of the Mozilla Public
+   - License, v. 2.0. If a copy of the MPL was not distributed with this
+   - file, You can obtain one at http://mozilla.org/MPL/2.0/. -->
+<LinearLayout xmlns:android="http://schemas.android.com/apk/res/android"
+        xmlns:app="http://schemas.android.com/apk/res-auto"
+        android:layout_width="match_parent"
+        android:layout_height="match_parent"
+        android:orientation="vertical">
+
+    <ImageView
+            android:layout_width="16dp"
+            android:layout_height="16dp"
+            android:layout_marginEnd="16dp"
+            android:layout_gravity="end"
+            android:importantForAccessibility="no"
+            android:src="@drawable/ic_pbm_triangle" />
+
+    <androidx.constraintlayout.widget.ConstraintLayout
+            android:layout_width="match_parent"
+            android:layout_height="wrap_content"
+            android:background="@drawable/pbm_shortcut_popup_background">
+
+        <TextView
+                android:id="@+id/cfr_message"
+                android:layout_width="0dp"
+                android:layout_height="wrap_content"
+                android:layout_marginStart="16dp"
+                android:layout_marginTop="8dp"
+                android:layout_marginEnd="32dp"
+                android:lineSpacingExtra="2dp"
+                android:text="@string/cfr_message"
+                android:textColor="@color/primary_text_dark_theme"
+                android:textSize="16sp"
+                app:layout_constraintEnd_toEndOf="parent"
+                app:layout_constraintStart_toStartOf="parent"
+                app:layout_constraintTop_toTopOf="parent" />
+
+        <Button
+                android:id="@+id/cfr_pos_button"
+                android:layout_width="0dp"
+                android:layout_height="36dp"
+                android:layout_marginStart="16dp"
+                android:layout_marginTop="16dp"
+                android:layout_marginEnd="16dp"
+                android:background="@drawable/rounded_gray_corners"
+                android:fontFamily="sans-serif-medium"
+                android:text="@string/cfr_pos_button_text"
+                android:textAllCaps="false"
+                android:textColor="@color/above_dark_theme"
+                android:textSize="16sp"
+                app:layout_constraintEnd_toEndOf="parent"
+                app:layout_constraintStart_toStartOf="parent"
+                app:layout_constraintTop_toBottomOf="@id/cfr_message" />
+
+        <Button
+                android:id="@+id/cfr_neg_button"
+                android:layout_width="wrap_content"
+                android:layout_height="wrap_content"
+                android:background="@android:color/transparent"
+                android:fontFamily="sans-serif-medium"
+                android:text="@string/cfr_neg_button_text"
+                android:textAllCaps="false"
+                android:textColor="@color/white_color"
+                android:textSize="16sp"
+                app:layout_constraintEnd_toEndOf="parent"
+                app:layout_constraintStart_toStartOf="parent"
+                app:layout_constraintTop_toBottomOf="@id/cfr_pos_button" />
+    </androidx.constraintlayout.widget.ConstraintLayout>
+</LinearLayout>
diff --git a/app/src/main/res/mipmap-anydpi-v26/ic_launcher_private.xml b/app/src/main/res/mipmap-anydpi-v26/ic_launcher_private.xml
new file mode 100644
index 000000000..a527ca92e
--- /dev/null
+++ b/app/src/main/res/mipmap-anydpi-v26/ic_launcher_private.xml
@@ -0,0 +1,9 @@
+<?xml version="1.0" encoding="utf-8"?>
+<!-- This Source Code Form is subject to the terms of the Mozilla Public
+   - License, v. 2.0. If a copy of the MPL was not distributed with this
+   - file, You can obtain one at http://mozilla.org/MPL/2.0/. -->
+
+<adaptive-icon xmlns:android="http://schemas.android.com/apk/res/android">
+    <background android:drawable="@drawable/ic_launcher_private_background"/>
+    <foreground android:drawable="@drawable/ic_launcher_private_foreground"/>
+</adaptive-icon>
\ No newline at end of file
diff --git a/app/src/main/res/mipmap-anydpi-v26/ic_launcher_private_round.xml b/app/src/main/res/mipmap-anydpi-v26/ic_launcher_private_round.xml
new file mode 100644
index 000000000..a527ca92e
--- /dev/null
+++ b/app/src/main/res/mipmap-anydpi-v26/ic_launcher_private_round.xml
@@ -0,0 +1,9 @@
+<?xml version="1.0" encoding="utf-8"?>
+<!-- This Source Code Form is subject to the terms of the Mozilla Public
+   - License, v. 2.0. If a copy of the MPL was not distributed with this
+   - file, You can obtain one at http://mozilla.org/MPL/2.0/. -->
+
+<adaptive-icon xmlns:android="http://schemas.android.com/apk/res/android">
+    <background android:drawable="@drawable/ic_launcher_private_background"/>
+    <foreground android:drawable="@drawable/ic_launcher_private_foreground"/>
+</adaptive-icon>
\ No newline at end of file
diff --git a/app/src/main/res/mipmap-hdpi/ic_launcher_private.png b/app/src/main/res/mipmap-hdpi/ic_launcher_private.png
new file mode 100644
index 000000000..b563df693
Binary files /dev/null and b/app/src/main/res/mipmap-hdpi/ic_launcher_private.png differ
diff --git a/app/src/main/res/mipmap-hdpi/ic_launcher_private_round.png b/app/src/main/res/mipmap-hdpi/ic_launcher_private_round.png
new file mode 100644
index 000000000..4a7fbaf5c
Binary files /dev/null and b/app/src/main/res/mipmap-hdpi/ic_launcher_private_round.png differ
diff --git a/app/src/main/res/mipmap-mdpi/ic_launcher_private.png b/app/src/main/res/mipmap-mdpi/ic_launcher_private.png
new file mode 100644
index 000000000..573bab080
Binary files /dev/null and b/app/src/main/res/mipmap-mdpi/ic_launcher_private.png differ
diff --git a/app/src/main/res/mipmap-mdpi/ic_launcher_private_round.png b/app/src/main/res/mipmap-mdpi/ic_launcher_private_round.png
new file mode 100644
index 000000000..81709ce4b
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diff --git a/app/src/main/res/mipmap-xhdpi/ic_launcher_private.png b/app/src/main/res/mipmap-xhdpi/ic_launcher_private.png
new file mode 100644
index 000000000..c283ae5c7
Binary files /dev/null and b/app/src/main/res/mipmap-xhdpi/ic_launcher_private.png differ
diff --git a/app/src/main/res/mipmap-xhdpi/ic_launcher_private_round.png b/app/src/main/res/mipmap-xhdpi/ic_launcher_private_round.png
new file mode 100644
index 000000000..9180b120e
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diff --git a/app/src/main/res/mipmap-xxhdpi/ic_launcher_private.png b/app/src/main/res/mipmap-xxhdpi/ic_launcher_private.png
new file mode 100644
index 000000000..b7e0c6e6b
Binary files /dev/null and b/app/src/main/res/mipmap-xxhdpi/ic_launcher_private.png differ
diff --git a/app/src/main/res/mipmap-xxhdpi/ic_launcher_private_round.png b/app/src/main/res/mipmap-xxhdpi/ic_launcher_private_round.png
new file mode 100644
index 000000000..6c74f4924
Binary files /dev/null and b/app/src/main/res/mipmap-xxhdpi/ic_launcher_private_round.png differ
diff --git a/app/src/main/res/mipmap-xxxhdpi/ic_launcher_private.png b/app/src/main/res/mipmap-xxxhdpi/ic_launcher_private.png
new file mode 100644
index 000000000..7b16ea005
Binary files /dev/null and b/app/src/main/res/mipmap-xxxhdpi/ic_launcher_private.png differ
diff --git a/app/src/main/res/mipmap-xxxhdpi/ic_launcher_private_round.png b/app/src/main/res/mipmap-xxxhdpi/ic_launcher_private_round.png
new file mode 100644
index 000000000..234575527
Binary files /dev/null and b/app/src/main/res/mipmap-xxxhdpi/ic_launcher_private_round.png differ
diff --git a/app/src/main/res/values/colors.xml b/app/src/main/res/values/colors.xml
index 8a994ae02..6dd53c527 100644
--- a/app/src/main/res/values/colors.xml
+++ b/app/src/main/res/values/colors.xml
@@ -220,4 +220,7 @@
 
     <!-- Notification Color -->
     <color name="whats_new_notification_color">#00B3F4</color>
+
+    <!-- Static Shortcut Background Color -->
+    <color name="static_shortcut_background">#F5F5F5</color>
 </resources>
diff --git a/app/src/main/res/values/preference_keys.xml b/app/src/main/res/values/preference_keys.xml
index b7b3ba33a..26244206c 100644
--- a/app/src/main/res/values/preference_keys.xml
+++ b/app/src/main/res/values/preference_keys.xml
@@ -8,6 +8,7 @@
     <string name="pref_key_passwords" translatable="false">pref_key_passwords</string>
     <string name="pref_key_credit_cards_addresses" translatable="false">pref_key_credit_cards_addresses</string>
     <string name="pref_key_site_permissions" translatable="false">pref_key_site_permissions</string>
+    <string name="pref_key_add_private_browsing_shortcut" translatable="false">pref_key_add_private_browsing_shortcut</string>
     <string name="pref_key_accessibility" translatable="false">pref_key_accessibility</string>
     <string name="pref_key_accessibility_auto_size" translatable="false">pref_key_accessibility_auto_size</string>
     <string name="pref_key_accessibility_font_scale" translatable="false">pref_key_accessibility_font_scale</string>
@@ -28,6 +29,8 @@
     <string name="pref_key_leakcanary" translatable="false">pref_key_leakcanary</string>
     <string name="pref_key_remote_debugging" translatable="false">pref_key_remote_debugging</string>
     <string name="pref_key_experimentation" translatable="false">pref_key_experimentation</string>
+    <string name="pref_key_showed_private_mode_cfr" translatable="false">pref_key_showed_private_mode_cfr</string>
+    <string name="pref_key_private_mode_opened" translatable="false">pref_key_private_mode_opened</string>
 
     <!-- Data Choices -->
     <string name="pref_key_telemetry" translatable="false">pref_key_telemetry</string>
diff --git a/app/src/main/res/xml/preferences.xml b/app/src/main/res/xml/preferences.xml
index 4cdc08a04..6d165fdb0 100644
--- a/app/src/main/res/xml/preferences.xml
+++ b/app/src/main/res/xml/preferences.xml
@@ -58,6 +58,10 @@
             android:icon="@drawable/ic_tracking_protection_enabled"
             android:key="@string/pref_key_tracking_protection_settings"
             android:title="@string/preference_enhanced_tracking_protection" />
+        <androidx.preference.Preference
+            android:icon="@drawable/ic_private_browsing"
+            android:key="@string/pref_key_add_private_browsing_shortcut"
+            android:title="@string/preferences_add_private_browsing_shortcut"/>
         <androidx.preference.Preference
             android:icon="@drawable/ic_permission"
             android:key="@string/pref_key_site_permissions"
diff --git a/app/src/main/res/xml/shortcuts.xml b/app/src/main/res/xml/shortcuts.xml
new file mode 100644
index 000000000..6e4595002
--- /dev/null
+++ b/app/src/main/res/xml/shortcuts.xml
@@ -0,0 +1,29 @@
+<?xml version="1.0" encoding="utf-8"?>
+<!-- This Source Code Form is subject to the terms of the Mozilla Public
+   - License, v. 2.0. If a copy of the MPL was not distributed with this
+   - file, You can obtain one at http://mozilla.org/MPL/2.0/. -->
+
+<shortcuts xmlns:android="http://schemas.android.com/apk/res/android">
+    <shortcut
+        android:shortcutId="open_new_tab"
+        android:enabled="true"
+        android:icon="@drawable/ic_static_shortcut_tab"
+        android:shortcutShortLabel="@string/home_screen_shortcut_open_new_tab"
+        android:shortcutLongLabel="@string/home_screen_shortcut_open_new_tab">
+        <intent
+            android:action="org.mozilla.fenix.OPEN_TAB"
+            android:targetPackage="org.mozilla"
+            android:targetClass="org.mozilla.fenix.IntentReceiverActivity" />
+    </shortcut>
+    <shortcut
+        android:shortcutId="open_new_private_tab"
+        android:enabled="true"
+        android:icon="@drawable/ic_static_shortcut_private_tab"
+        android:shortcutShortLabel="@string/home_screen_shortcut_open_new_private_tab"
+        android:shortcutLongLabel="@string/home_screen_shortcut_open_new_private_tab">
+        <intent
+            android:action="org.mozilla.fenix.OPEN_PRIVATE_TAB"
+            android:targetPackage="org.mozilla"
+            android:targetClass="org.mozilla.fenix.IntentReceiverActivity" />
+    </shortcut>
+</shortcuts>
\ No newline at end of file
diff --git a/app/src/test/java/org/mozilla/fenix/home/intent/StartSearchIntentProcessorTest.kt b/app/src/test/java/org/mozilla/fenix/home/intent/StartSearchIntentProcessorTest.kt
index ab6a63bcb..da36ccfb3 100644
--- a/app/src/test/java/org/mozilla/fenix/home/intent/StartSearchIntentProcessorTest.kt
+++ b/app/src/test/java/org/mozilla/fenix/home/intent/StartSearchIntentProcessorTest.kt
@@ -43,7 +43,7 @@ class StartSearchIntentProcessorTest {
         val navController: NavController = mockk()
         val out: Intent = mockk()
         val intent = Intent().apply {
-            putExtra(HomeActivity.OPEN_TO_SEARCH, false)
+            removeExtra(HomeActivity.OPEN_TO_SEARCH)
         }
         StartSearchIntentProcessor(metrics).process(intent, navController, out)
 
@@ -58,7 +58,7 @@ class StartSearchIntentProcessorTest {
         val navController: NavController = mockk(relaxed = true)
         val out: Intent = mockk(relaxed = true)
         val intent = Intent().apply {
-            putExtra(HomeActivity.OPEN_TO_SEARCH, true)
+            putExtra(HomeActivity.OPEN_TO_SEARCH, StartSearchIntentProcessor.SEARCH_WIDGET)
         }
         StartSearchIntentProcessor(metrics).process(intent, navController, out)
 
@@ -71,6 +71,6 @@ class StartSearchIntentProcessorTest {
                 )
             )
         }
-        verify { out.putExtra(HomeActivity.OPEN_TO_SEARCH, false) }
+        verify { out.removeExtra(HomeActivity.OPEN_TO_SEARCH) }
     }
 }