diff --git a/Makefile b/Makefile
index 7a8fed6..039afe4 100644
--- a/Makefile
+++ b/Makefile
@@ -1,6 +1,6 @@
 .PHONY: clean clean-test clean-pyc clean-build
 
-VERSION = $(shell grep VERSION setup.py|cut -d\" -f2)
+VERSION = 1.1.1
 
 clean: clean-build clean-pyc clean-test ## remove all build, test, coverage and Python artifacts
 
@@ -23,7 +23,7 @@ clean-test: ## remove test and coverage artifacts
 	rm -f .coverage
 	rm -fr htmlcov/
 
-release: clean build
+release: clean build docker-release
 
 sdist:
 	python setup.py sdist
@@ -57,3 +57,7 @@ sdist/bot_z-$(VERSION)-py3-none-macosx.whl: build-macos
 
 install: clean ## install the package to the active Python's site-packages
 	python setup.py install
+
+docker-release:
+	docker build -t botz:latest .
+	docker tag botz:latest botz:$(VERSION)
diff --git a/setup.cfg b/setup.cfg
index ce9bbd0..68a4610 100644
--- a/setup.cfg
+++ b/setup.cfg
@@ -16,6 +16,10 @@ replace = __version__ = "{new_version}"
 search = LABEL io.troubles.botz.version="{current_version}"
 replace = LABEL io.troubles.botz.version="{new_version}"
 
+[bumpversion:file:Makefile]
+search = VERSION = {current_version}
+replace = VERSION = {new_version}
+
 [bdist_wheel]
 universal = 0